Discover and read the best of Twitter Threads about #AdTech

@sprucepointcap

To believe in the $PERI story you have to believe that its $MSFT partnership (35% of sales) is sustainable. We don't. We found that it recently lost its top supply award. Not even a regional nominee this year.

There is clear evidence the $PERI and $MSFT partnership is falling behind plan. Serious contract renewal risk coming up in 2024. They should have booked $450m of revenue by now, but only at $401m #risk #contract #adtech #promotion

$PERI needs to explain its tie in with Yandex and $MSFT. It heavily promoted this growth avenue. We found that Perion just lost Yandex. How will it replace this? There aren't enough search partners to fill the gap

Read 4 tweets

Cory Doctorow @pluralistic@mamot.fr Red Team Blues

@doctorow

When the #EU passed its landmark #GeneralDataProtectionRegulation (#GDPR), it seemed like a #privacy miracle. Despite the most aggressive lobbying Europe had ever seen, 500 million Europeans were now guaranteed a digital private life. Could this really be?

1/

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

pluralistic.net/2023/05/15/fin…

2/

Well, yes...and no. Despite flaws (#RightToBeForgotten), the GDPR has strong, well-crafted, badly needed privacy protections. But to get those protections, Europeans need their privacy regulators to enforce the rules.

3/

Read 28 tweets

Cory Doctorow @pluralistic@mamot.fr Red Team Blues

@doctorow

Amazon is *very* proud of its #flywheel: first, they subsidized customers, luriing in sellers. Then they demanded lower prices, luring more buyers. With more customers, more sellers piled in. Faster the flywheel spins, creating the #EverythingStore:

fourweekmba.com/amazon-flywhee…

1/

The flywheel is everywhere - they even teach it in business-schools. But Amazon is not a reliable narrator. It doesn't tell the truth about the flywheel. To understand what's really going on with the flywheel, you have apply #enshittification to it.

3/

Read 58 tweets

Dagnum P.I.

@Dagnum_PI

1/11
$ADS 🧵for all my new followers, welcome!🤝 :
@AlkimiExchange is a decentralized ad exchange on @Constellation Hypergraph, targeting fraud prevention, cost savings & transparency. HGTP ensures speed, security & scalability, benefiting stakeholders in digital advertising.

2/10
Opportunity: Decentralized ad exchanges challenge Facebook & Google's dominance, using Hypergraph's feeless transactions. Obtainable market: $50m p.a., potential growth to $150m p.a., total addressable market: $1.58bn.

3/10
Problem: Centralized ad exchanges cause inefficiencies, "ad tech tax," & slow pages. Solution: @AlkimiExchange tackles these issues, aiming to enhance publisher revenue & user experience.

Read 12 tweets

Cory Doctorow (@pluralistic@mamot.fr)

@doctorow

This week on my #podcast, I read #Twiddler, a recent @Medium column in which I delve more deeply into #enshittification, and how it is a pathology of digital platforms, distinct from the rent-seeking of the analog world that preceded it:

doctorow.medium.com/twiddler-1b5c9… 1/

Enshittification, you'll recall, is the lifecycle of the online platform: first, the platform allocates #surpluses to end-users; then, once users are locked in, those surpluses are taken away and given to business-customers. 3/

Read 62 tweets

Cory Doctorow (@pluralistic@mamot.fr)

@doctorow

In 1998, two Stanford students published "The Anatomy of a Large-Scale Hypertextual Web Search Engine," in which they wrote, "Advertising funded search engines will be inherently biased towards the advertisers and away from the needs of consumers."

research.google/pubs/pub334/ 1/

The co-authors were Lawrence Page and Sergey Brin, and the "large-scale hypertextual web search-engine" they were describing was their new project, which they called "#Google." They were 100% correct - prescient, even! 3/

Read 62 tweets

Cory Doctorow (@pluralistic@mamot.fr)

@doctorow

The really remarkable thing isn't just that #Microsoft has decided that the future of #search isn't links to relevant materials, but instead lengthy, florid paragraphs written by a #chatbot who happens to be a habitual liar - even more remarkable is that #Google agrees. 1/

Microsoft has nothing to lose. It's spent billions on #Bing, a search-engine no one voluntarily uses. Might as well try something so stupid it might just work. But why is Google, a monopolist who has a 90+% share of search worldwide, jumping off the same bridge as Microsoft? 3/

Read 42 tweets

Cory Doctorow (@pluralistic@mamot.fr)

@doctorow

The DoJ's antitrust lawsuit against #Google triggered an avalanche of pearl-clutching editorials from establishment lawyers and economists who argue that such a move is both counterproductive and legally incoherent. 1/

These Very Bad Takes are only to be expected, since they emanate from ideologues who volunteered to serve as Renfields for vampiric monopolists. 3/

Read 65 tweets

Georges Tertois

@GeorgesTertois

How @AlkimiExchange is disrupting the status quo 🚀
Thread 🧵

$ADS
#adtech #blockchain #Programmatic #Advertising #Web3 #innovation
@AlkimiExchange
@eidgensi

1/ Alkimi Exchange is a decentralised advertising exchange that utilises blockchain technology for secure ad transactions.

2/ It utilises a distributed node network, which reduces costs and makes transactions faster, fewer emissions and more reliable.

Read 6 tweets

Peter Hense 🇺🇦 (at) peterhense (at) legal.social

@peterhense

1/ Druckfrisch: LG München I (33 O 14776/19) zu #Tracking, § 25 #TTDSG, #IAB #TCF, #RealTimeBidding, #DarkPatterns - focus_de (n.rkr.).

vzbv.de/sites/default/…

vzbv.de/urteile/einsat…

Glückwunsch an @TilmanHerbrich @DianaEttig @vzbv.
Dank an @wolfiechristl.

#TeamDatenschutz

2/ Als Einstieg und Zusammenfassung kann der Beitrag von @publictorsten auf @heise_online dienen:

heise.de/news/Verbrauch…

Und wer Spaß an Meinungspluralität hat, liest sich unter dem Artikel das Heise-Forum dazu durch:

3/ Der Tatbestand stellt den Sachverhalt (streitig und unstreitig) technisch so detailliert dar, wie bislang kein anderes mir bekanntes deutsches Urteil. Lesenswert, hier Beispiel #RealTimeBidding und #Xandr.

Vortrag Kläger (S. 158):

Read 37 tweets

Cory Doctorow (see pluralistic.net)

@doctorow

Last week, @markgurman published a blockbuster story in @Business, revealing #Apple's plan to allow third-party #Ios #AppStores to comply with the #EU's #DigitalMarketsAct. @Apple didn't confirm it, but I believe it. Gurman's sourcing was impeccable:

bloomberg.com/news/articles/… 1/

This is a huge deal. While Apple's "curated" approach to software delivers benefits to users, those benefits are unreliable. As I explain in a new post for @EFF's Deeplinks blog, Apple only fights for its users when doing so is good for its shareholders. 3/

Read 57 tweets

Cory Doctorow @pluralistic@mamot.fr

@doctorow

A leak from the @EU_EDPB reveals that the #EU's top #privacy regulator is about to overrule the Irish Data Protection Commission and declare #Facebook's business model illegal, banning #surveillance-based #ads without explicit consent:

noyb.eu/en/noyb-win-pe… 1/

In some ways, this is unsurprising. Since the #GDPR's beginning, it's been crystal clear that the intention of the landmark privacy regulation was to extinguish commercial surveillance and ring down the curtain on #ConsentTheater. 3/

Read 65 tweets

Cyril - DeFi

@cyrilXBT

Low-cap projects may provide some of the highest gains in today's cryptocurrency market.

After covering more than 100 projects 💎

Here are some of the top low-cap initiatives that you should not pass up.

A thread 🧵

Before we dive in..

Here is a FULL strategy that will help you out with finding your next 100x gem.

https://twitter.com/cyrilXBT/status/1570080174976237569

The first project on my list is $SMR

A new network and token $SMR to advance major innovations of
@iota. The future of #Shimmer is up to you.

https://twitter.com/1373665408193036293/status/1572282649846353921

Read 14 tweets

Cory Doctorow @pluralistic@mamot.fr

@doctorow

In Bezos's original plan, the company called "Amazon" was called "Relentless," due to its ambition to be "Earth's most customer-centric company." Today, Amazon is an enshittified endless scroll of paid results, where winning depends on ad budgets, not quality. 1/

Writing in Jeff Bezos's newspaper the @WashingtonPost, veteran tech reporter @geoffreyfowler reports on the state of his boss's "relentless" commitment to customer service. The state is grim.

washingtonpost.com/technology/int… 3/

Read 57 tweets

Stacey Gray

@staceygraydc

My observations on @AGRobBonta's first major #CCPA enforcement action, announced today against @Sephora - big news for U.S. privacy. 1/16
✨Complaint: oag.ca.gov/system/files/a…
✨Settlement: oag.ca.gov/system/files/a…

First, @Sephora is a strategic choice. The most significant outcome is their 2-yr agreement to honor Global Privacy Control (GPC) signals. It's very important for the AG to get this on the books, because it bolsters CCPA's key (only) redeeming feature: the universal opt-out. 2/

Despite CCPA's underlying weaknesses (advocates have rightly criticized it as an ineffectual notice & choice law), the concept of a decentralized "universal opt-out" browser mechanism has taken hold in the US and been adopted in CO, CT - with great promise. 3/

Read 16 tweets

Ian Beckett

@ianbeckett

@ArmitageJim @premnsikka - 1/ A corrupt solicitor: ‘Timothy Schools’, who named his firm ‘ATM’ because it was "a cash machine" for litigation awards has been convicted of a notorious #fraud - the £120m #Axiom Legal Financing Fund “Axiom”. Axiom was launched in 2009 as an …

2/ offshore fund (+ its associated ‘fund manager’ - Tangerine Investment Management’ - “#Tangerine”), purportedly providing litigation finance to small UK solicitors firms for low value high volume claims. It was peddled to the UK public & expats widely by a large web of …

3/ @theFCA made men/women & their associated unauthorised cold calling cowboys in the FCA’s SIPPshittery, @TPRgovuk’s pension liberation scams + allegedly ‘wrapped’ (in purportedly ‘insurance bonds’/SIPPs) by the FCA’s ‘Big Fish’ & peddled particularly to older …

https://twitter.com/ianbeckett/status/1535948634587545601

Read 18 tweets

Bittsanalytics

@bittsanalytics

Latest #AI articles from our company.

Introduction to website categorization, which can be used for #content #filtering, #adtech and other purposes. Using #textclassification #ML model.

alpha-quantum.com/blog/website-c…

#automated product #tagging is important for ecommerce websites as it leads to better #conversion, filtering and searchability.
More on this in alpha-quantum.com/blog/automated…

A fast way to use #URL #categorization data is to have it available as #URLdatabase for direct integration to apps and services, e.g. content filtering. Introduction to URL database construction and use in alpha-quantum.com/blog/url-datab…

Read 6 tweets

Lauren Griewski

@LaurenGriewski

(1/5) I moved into the #Web3 #advertising industry a few months ago when I joined @PermissionIO 🚀

Coming from a #Facebook Ads background, I thought I'd share a few trends I'm observing that will change the #AdTech industry as a whole.

A thread 👇

(2/5) #DataOwnership. Users know their data is VALUABLE. With decentralized tech like #blockchain that support data autonomy, they will share in its value. This transfer of power's already happening, with progressive brands seeking ways to reward consumers for their data 🔥

(3/5) Consumer Data Platforms (#CDPs) We're moving away from 3rd-party data. With CDPs, marketers & advertisers can micro-focus on user experiences across the customer engagement cycle, utilizing 1st-party data, lowering reliance on #3rdparty brokers who've dominated the market.

Read 5 tweets

Johnny Ryan

@johnnyryan

Tracking industry body claims it can audit what thousands of companies do with our personal data.
Here is why that is impossible.
#TCF #RTB #adtech
iccl.ie/digital-data/i…

Real-Time Bidding (RTB) data broadcasts are impossible to see or audit because they happen behind the scenes between servers.

Unsurprisingly, there is no way to audit what happens to personal data when RTB broadcasts it to thousands of companies, hundreds of billions of times a day.
iccl.ie/digital-data/i…

Read 4 tweets

Phil Booth

@EinsteinsAttic

"#Data: a new direction" - a public consultation by @DCMS on "reforms to the UK’s #DataProtection regime":

gov.uk/government/con…

The consultation ends on 19 Nov 2021, and you can respond by e-mail to DataReformConsultation@dcms.gov.uk or online here:

dcms.eu.qualtrics.com/jfe/form/SV_4P…

A quick sample of initial reactions...

We're clearly going to be hearing a lot about #LegitimateInterests, as well as #commercial and #public ones. The real question being, how do this Government's interests actually align with YOURS?

https://twitter.com/riptari/status/1436269901799428097

140+ pages on a Friday is a lot to digest, but @lilianedwards' "penumbra of often futile determinedly populist ideas largely not evidence-based" seems entirely consistent with @DCMS's Drunkard's Walk through #data and #ID this past year...

https://twitter.com/lilianedwards/status/1436283233377951745

Read 28 tweets

Cindy Gallop

@cindygallop

Women = primary ad target. I've urged ad women for years to start #adtech biz through the female lens and make an absolute goddamn fucking shit-ton of money. Scroll founder pics in @BusinessInsider to see why, create your own better pitch. Investors abound businessinsider.com/pitch-decks-th…

https://twitter.com/cindygallop/status/1270806731493388291

#adtech #brandtech #martech

https://twitter.com/cindygallop/status/1248273358757801990

#adtech #brandtech #martech

Read 14 tweets

Discover and read the best of Twitter Threads about #AdTech

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Discover and read the best of Twitter Threads about #AdTech

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