Discover and read the best of Twitter Threads about #AdTech
Most recents (24)
Big Tech steals from news, but it doesn't steal *content* - it steals *money*. In my @EFF series "Saving News From Big Tech," I show how #AdTech and #AppStore monopolies yield vast transfers from news to tech, starving newsrooms and gutting reporting:
eff.org/deeplinks/2023…
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eff.org/deeplinks/2023…
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/06/13/cer…
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pluralistic.net/2023/06/13/cer…
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Now we've published the final part, describing how social media platforms hold audiences hostage, charging media companies to reach the subscribers who asked to see what they have to say.
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Big Tech steals from the news, but what it steals is *money*, not *content*. Talking about the news, excerpting it, linking to it, quoting it - these are all beneficial, normal news activities. If you can't talk about the news, it's not news - it's a *secret*.
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/06/07/cur…
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pluralistic.net/2023/06/07/cur…
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But tech *does* steal from news. A variety of monopolistic tricks allows tech to interpose itself between reporters, publishers and outlets, and the audiences they serve. By creating chokepoints between the news and its audience, tech can extract gigantic sums from the news.
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Big Tech steals from the news, but it doesn't steal *content* - it steals *money*. That matters, because creating copyrights over the news facts, headlines, or snippets to help news companies bargain with tech makes the news *partners* with tech, rather than watchdogs.
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/05/31/con…
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pluralistic.net/2023/05/31/con…
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To believe in the $PERI story you have to believe that its $MSFT partnership (35% of sales) is sustainable. We don't. We found that it recently lost its top supply award. Not even a regional nominee this year.
There is clear evidence the $PERI and $MSFT partnership is falling behind plan. Serious contract renewal risk coming up in 2024. They should have booked $450m of revenue by now, but only at $401m #risk #contract #adtech #promotion
$PERI needs to explain its tie in with Yandex and $MSFT. It heavily promoted this growth avenue. We found that Perion just lost Yandex. How will it replace this? There aren't enough search partners to fill the gap
When the #EU passed its landmark #GeneralDataProtectionRegulation (#GDPR), it seemed like a #privacy miracle. Despite the most aggressive lobbying Europe had ever seen, 500 million Europeans were now guaranteed a digital private life. Could this really be?
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/05/15/fin…
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pluralistic.net/2023/05/15/fin…
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Well, yes...and no. Despite flaws (#RightToBeForgotten), the GDPR has strong, well-crafted, badly needed privacy protections. But to get those protections, Europeans need their privacy regulators to enforce the rules.
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Amazon is *very* proud of its #flywheel: first, they subsidized customers, luriing in sellers. Then they demanded lower prices, luring more buyers. With more customers, more sellers piled in. Faster the flywheel spins, creating the #EverythingStore:
fourweekmba.com/amazon-flywhee…
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fourweekmba.com/amazon-flywhee…
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/04/25/gre…
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pluralistic.net/2023/04/25/gre…
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The flywheel is everywhere - they even teach it in business-schools. But Amazon is not a reliable narrator. It doesn't tell the truth about the flywheel. To understand what's really going on with the flywheel, you have apply #enshittification to it.
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$ADS 🧵for all my new followers, welcome!🤝 :
@AlkimiExchange is a decentralized ad exchange on @Constellation Hypergraph, targeting fraud prevention, cost savings & transparency. HGTP ensures speed, security & scalability, benefiting stakeholders in digital advertising.
$ADS 🧵for all my new followers, welcome!🤝 :
@AlkimiExchange is a decentralized ad exchange on @Constellation Hypergraph, targeting fraud prevention, cost savings & transparency. HGTP ensures speed, security & scalability, benefiting stakeholders in digital advertising.
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Opportunity: Decentralized ad exchanges challenge Facebook & Google's dominance, using Hypergraph's feeless transactions. Obtainable market: $50m p.a., potential growth to $150m p.a., total addressable market: $1.58bn.
Opportunity: Decentralized ad exchanges challenge Facebook & Google's dominance, using Hypergraph's feeless transactions. Obtainable market: $50m p.a., potential growth to $150m p.a., total addressable market: $1.58bn.
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Problem: Centralized ad exchanges cause inefficiencies, "ad tech tax," & slow pages. Solution: @AlkimiExchange tackles these issues, aiming to enhance publisher revenue & user experience.
Problem: Centralized ad exchanges cause inefficiencies, "ad tech tax," & slow pages. Solution: @AlkimiExchange tackles these issues, aiming to enhance publisher revenue & user experience.
This week on my #podcast, I read #Twiddler, a recent @Medium column in which I delve more deeply into #enshittification, and how it is a pathology of digital platforms, distinct from the rent-seeking of the analog world that preceded it:
doctorow.medium.com/twiddler-1b5c9… 1/
doctorow.medium.com/twiddler-1b5c9… 1/
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/02/27/kno… 2/
pluralistic.net/2023/02/27/kno… 2/
Enshittification, you'll recall, is the lifecycle of the online platform: first, the platform allocates #surpluses to end-users; then, once users are locked in, those surpluses are taken away and given to business-customers. 3/
In 1998, two Stanford students published "The Anatomy of a Large-Scale Hypertextual Web Search Engine," in which they wrote, "Advertising funded search engines will be inherently biased towards the advertisers and away from the needs of consumers."
research.google/pubs/pub334/ 1/
research.google/pubs/pub334/ 1/
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/02/24/pas… 2/
pluralistic.net/2023/02/24/pas… 2/
The co-authors were Lawrence Page and Sergey Brin, and the "large-scale hypertextual web search-engine" they were describing was their new project, which they called "#Google." They were 100% correct - prescient, even! 3/
The really remarkable thing isn't just that #Microsoft has decided that the future of #search isn't links to relevant materials, but instead lengthy, florid paragraphs written by a #chatbot who happens to be a habitual liar - even more remarkable is that #Google agrees. 1/
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/02/16/twe… 2/
pluralistic.net/2023/02/16/twe… 2/
Microsoft has nothing to lose. It's spent billions on #Bing, a search-engine no one voluntarily uses. Might as well try something so stupid it might just work. But why is Google, a monopolist who has a 90+% share of search worldwide, jumping off the same bridge as Microsoft? 3/
The DoJ's antitrust lawsuit against #Google triggered an avalanche of pearl-clutching editorials from establishment lawyers and economists who argue that such a move is both counterproductive and legally incoherent. 1/
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/02/13/the… 2/
pluralistic.net/2023/02/13/the… 2/
These Very Bad Takes are only to be expected, since they emanate from ideologues who volunteered to serve as Renfields for vampiric monopolists. 3/
How @AlkimiExchange is disrupting the status quo 🚀
Thread 🧵
$ADS
#adtech #blockchain #Programmatic #Advertising #Web3 #innovation
@AlkimiExchange
@eidgensi
Thread 🧵
$ADS
#adtech #blockchain #Programmatic #Advertising #Web3 #innovation
@AlkimiExchange
@eidgensi
1/ Alkimi Exchange is a decentralised advertising exchange that utilises blockchain technology for secure ad transactions.
2/ It utilises a distributed node network, which reduces costs and makes transactions faster, fewer emissions and more reliable.
1/ Druckfrisch: LG München I (33 O 14776/19) zu #Tracking, § 25 #TTDSG, #IAB #TCF, #RealTimeBidding, #DarkPatterns - focus_de (n.rkr.).
vzbv.de/sites/default/…
vzbv.de/urteile/einsat…
Glückwunsch an @TilmanHerbrich @DianaEttig @vzbv.
Dank an @wolfiechristl.
#TeamDatenschutz
vzbv.de/sites/default/…
vzbv.de/urteile/einsat…
Glückwunsch an @TilmanHerbrich @DianaEttig @vzbv.
Dank an @wolfiechristl.
#TeamDatenschutz
2/ Als Einstieg und Zusammenfassung kann der Beitrag von @publictorsten auf @heise_online dienen:
heise.de/news/Verbrauch…
Und wer Spaß an Meinungspluralität hat, liest sich unter dem Artikel das Heise-Forum dazu durch:
heise.de/news/Verbrauch…
Und wer Spaß an Meinungspluralität hat, liest sich unter dem Artikel das Heise-Forum dazu durch:
3/ Der Tatbestand stellt den Sachverhalt (streitig und unstreitig) technisch so detailliert dar, wie bislang kein anderes mir bekanntes deutsches Urteil. Lesenswert, hier Beispiel #RealTimeBidding und #Xandr.
Vortrag Kläger (S. 158):
Vortrag Kläger (S. 158):
Last week, @markgurman published a blockbuster story in @Business, revealing #Apple's plan to allow third-party #Ios #AppStores to comply with the #EU's #DigitalMarketsAct. @Apple didn't confirm it, but I believe it. Gurman's sourcing was impeccable:
bloomberg.com/news/articles/… 1/
bloomberg.com/news/articles/… 1/
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2022/12/21/mal… 2/
pluralistic.net/2022/12/21/mal… 2/
This is a huge deal. While Apple's "curated" approach to software delivers benefits to users, those benefits are unreliable. As I explain in a new post for @EFF's Deeplinks blog, Apple only fights for its users when doing so is good for its shareholders. 3/
A leak from the @EU_EDPB reveals that the #EU's top #privacy regulator is about to overrule the Irish Data Protection Commission and declare #Facebook's business model illegal, banning #surveillance-based #ads without explicit consent:
noyb.eu/en/noyb-win-pe… 1/
noyb.eu/en/noyb-win-pe… 1/
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2022/12/07/luc… 2/
pluralistic.net/2022/12/07/luc… 2/
In some ways, this is unsurprising. Since the #GDPR's beginning, it's been crystal clear that the intention of the landmark privacy regulation was to extinguish commercial surveillance and ring down the curtain on #ConsentTheater. 3/
Low-cap projects may provide some of the highest gains in today's cryptocurrency market.
After covering more than 100 projects 💎
Here are some of the top low-cap initiatives that you should not pass up.
A thread 🧵
After covering more than 100 projects 💎
Here are some of the top low-cap initiatives that you should not pass up.
A thread 🧵
Before we dive in..
Here is a FULL strategy that will help you out with finding your next 100x gem.
Here is a FULL strategy that will help you out with finding your next 100x gem.
In Bezos's original plan, the company called "Amazon" was called "Relentless," due to its ambition to be "Earth's most customer-centric company." Today, Amazon is an enshittified endless scroll of paid results, where winning depends on ad budgets, not quality. 1/
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2022/11/28/ens… 2/
pluralistic.net/2022/11/28/ens… 2/
Writing in Jeff Bezos's newspaper the @WashingtonPost, veteran tech reporter @geoffreyfowler reports on the state of his boss's "relentless" commitment to customer service. The state is grim.
washingtonpost.com/technology/int… 3/
washingtonpost.com/technology/int… 3/
My observations on @AGRobBonta's first major #CCPA enforcement action, announced today against @Sephora - big news for U.S. privacy. 1/16
✨Complaint: oag.ca.gov/system/files/a…
✨Settlement: oag.ca.gov/system/files/a…
✨Complaint: oag.ca.gov/system/files/a…
✨Settlement: oag.ca.gov/system/files/a…
First, @Sephora is a strategic choice. The most significant outcome is their 2-yr agreement to honor Global Privacy Control (GPC) signals. It's very important for the AG to get this on the books, because it bolsters CCPA's key (only) redeeming feature: the universal opt-out. 2/
Despite CCPA's underlying weaknesses (advocates have rightly criticized it as an ineffectual notice & choice law), the concept of a decentralized "universal opt-out" browser mechanism has taken hold in the US and been adopted in CO, CT - with great promise. 3/
@ArmitageJim @premnsikka - 1/ A corrupt solicitor: ‘Timothy Schools’, who named his firm ‘ATM’ because it was "a cash machine" for litigation awards has been convicted of a notorious #fraud - the £120m #Axiom Legal Financing Fund “Axiom”. Axiom was launched in 2009 as an …
2/ offshore fund (+ its associated ‘fund manager’ - Tangerine Investment Management’ - “#Tangerine”), purportedly providing litigation finance to small UK solicitors firms for low value high volume claims. It was peddled to the UK public & expats widely by a large web of …
Latest #AI articles from our company.
Introduction to website categorization, which can be used for #content #filtering, #adtech and other purposes. Using #textclassification #ML model.
alpha-quantum.com/blog/website-c…
Introduction to website categorization, which can be used for #content #filtering, #adtech and other purposes. Using #textclassification #ML model.
alpha-quantum.com/blog/website-c…
#automated product #tagging is important for ecommerce websites as it leads to better #conversion, filtering and searchability.
More on this in alpha-quantum.com/blog/automated…
More on this in alpha-quantum.com/blog/automated…
A fast way to use #URL #categorization data is to have it available as #URLdatabase for direct integration to apps and services, e.g. content filtering. Introduction to URL database construction and use in alpha-quantum.com/blog/url-datab…
(1/5) I moved into the #Web3 #advertising industry a few months ago when I joined @PermissionIO 🚀
Coming from a #Facebook Ads background, I thought I'd share a few trends I'm observing that will change the #AdTech industry as a whole.
A thread 👇
Coming from a #Facebook Ads background, I thought I'd share a few trends I'm observing that will change the #AdTech industry as a whole.
A thread 👇
(2/5) #DataOwnership. Users know their data is VALUABLE. With decentralized tech like #blockchain that support data autonomy, they will share in its value. This transfer of power's already happening, with progressive brands seeking ways to reward consumers for their data 🔥
Tracking industry body claims it can audit what thousands of companies do with our personal data.
Here is why that is impossible.
#TCF #RTB #adtech
iccl.ie/digital-data/i…
Here is why that is impossible.
#TCF #RTB #adtech
iccl.ie/digital-data/i…
Real-Time Bidding (RTB) data broadcasts are impossible to see or audit because they happen behind the scenes between servers.
Unsurprisingly, there is no way to audit what happens to personal data when RTB broadcasts it to thousands of companies, hundreds of billions of times a day.
iccl.ie/digital-data/i…
iccl.ie/digital-data/i…
"#Data: a new direction" - a public consultation by @DCMS on "reforms to the UK’s #DataProtection regime":
gov.uk/government/con…
The consultation ends on 19 Nov 2021, and you can respond by e-mail to DataReformConsultation@dcms.gov.uk or online here:
dcms.eu.qualtrics.com/jfe/form/SV_4P…
gov.uk/government/con…
The consultation ends on 19 Nov 2021, and you can respond by e-mail to DataReformConsultation@dcms.gov.uk or online here:
dcms.eu.qualtrics.com/jfe/form/SV_4P…
A quick sample of initial reactions...
We're clearly going to be hearing a lot about #LegitimateInterests, as well as #commercial and #public ones. The real question being, how do this Government's interests actually align with YOURS?
We're clearly going to be hearing a lot about #LegitimateInterests, as well as #commercial and #public ones. The real question being, how do this Government's interests actually align with YOURS?
140+ pages on a Friday is a lot to digest, but @lilianedwards' "penumbra of often futile determinedly populist ideas largely not evidence-based" seems entirely consistent with @DCMS's Drunkard's Walk through #data and #ID this past year...
Women = primary ad target. I've urged ad women for years to start #adtech biz through the female lens and make an absolute goddamn fucking shit-ton of money. Scroll founder pics in @BusinessInsider to see why, create your own better pitch. Investors abound businessinsider.com/pitch-decks-th…
