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Amazon is *very* proud of its #flywheel: first, they subsidized customers, luriing in sellers. Then they demanded lower prices, luring more buyers. With more customers, more sellers piled in. Faster the flywheel spins, creating the #EverythingStore:
fourweekmba.com/amazon-flywhee…
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fourweekmba.com/amazon-flywhee…
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If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/04/25/gre…
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pluralistic.net/2023/04/25/gre…
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The flywheel is everywhere - they even teach it in business-schools. But Amazon is not a reliable narrator. It doesn't tell the truth about the flywheel. To understand what's really going on with the flywheel, you have apply #enshittification to it.
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Here is how #platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. 1/
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/01/21/pot… 2/
pluralistic.net/2023/01/21/pot… 2/
I call this #enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two sided market." 3/
