Discover and read the best of Twitter Threads about #martech
Most recents (10)
A Deep-Dive Thread on #RateGain 🧵🧵. Let's go!
Have you heard about the movie - The Bucket List? Jack Nicholson & Morgan Freeman portray the amazing story of two travelers in their final years, The main plot follows two terminally ill men on their road trip
Have you heard about the movie - The Bucket List? Jack Nicholson & Morgan Freeman portray the amazing story of two travelers in their final years, The main plot follows two terminally ill men on their road trip
with a wish list of things to do before they finally say goodbye to the world. No, this thread isn't about that movie, but decoding a company that's enabling the world's incessant desire to TRAVEL, especially that's in Turbo mode after the world being locked up for 2 years...
Hotels are striving hard to optimize costs, improve RoI and reduce the CAC (customer acquisition cost) by generating direct revenue through metasearch platforms, RateGain finds itself in a sweet spot - with its Tech stack offering.
#Vision
#Vision
Companies invest a lot in analytics - but are these investments valuable?
@IsraeliAyelet and I studied ~1,500 online retailers and found that using a descriptive dashboard increased their weekly revenues by 4%-10%.
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#MarTech #BigData #Analytics #ecommerce #DataScience
@IsraeliAyelet and I studied ~1,500 online retailers and found that using a descriptive dashboard increased their weekly revenues by 4%-10%.
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#MarTech #BigData #Analytics #ecommerce #DataScience
The paper is forthcoming in Marketing Science and is available at pubsonline.informs.org/doi/10.1287/mk….
(Ungated version at dx.doi.org/10.2139/ssrn.3…)
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@MarketngScience
(Ungated version at dx.doi.org/10.2139/ssrn.3…)
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@MarketngScience
We used data from over 1,500 small and medium ecommerce global sellers (with mostly Shopify stores) with average monthly revenues of ~$60K.
Every retailer adopted an analytics dashboard that displayed KPIs such as weekly sales, avg basket size, conversion rate etc.
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Every retailer adopted an analytics dashboard that displayed KPIs such as weekly sales, avg basket size, conversion rate etc.
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Her alanda sınırsız #bullshit’ten sıkılmadık mı? Gelin biraz da gerçeklerden bahsedelim. Aşağıdaki ֍EternityApps (@EternityAppsCO) girişimimizin ilk 24 günlük ciro rakamı.
Reklam harcaması: ₺0
Yurt dışı gelir oranı: %99,81
Toplam backend maliyeti: ₺299,01
Yok inanmam diyen olursa diye kanıt bırakıyorum.
Yurt dışı gelir oranı: %99,81
Toplam backend maliyeti: ₺299,01
Yok inanmam diyen olursa diye kanıt bırakıyorum.
Uygulamanın ismini söylemeyeceğim ama bir Utility olduğunu ve yaklaşık 1 yıl önce publish edildiğini belirtebilirim. Sadece Google Play’de yayınlandı. Bugüne kadarki toplam organik indirme sayısı #850K+ ve tamamen organik trafik. (Kanıt)
Benefits of #AI Technology in Various Industries: bit.ly/3cXXUOj
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See #DataScience Applications also: bit.ly/2LJKE21
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#abdsc #DigitalTransformation #BigData #MachineLearning #IoT #IoTPL #IIoT #Agtech #Martech #Healthtech #Fintech #Insurtech #Retail Travel…
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See #DataScience Applications also: bit.ly/2LJKE21
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#abdsc #DigitalTransformation #BigData #MachineLearning #IoT #IoTPL #IIoT #Agtech #Martech #Healthtech #Fintech #Insurtech #Retail Travel…
[1/5] Top #DataScience Use Cases in various industries:
Agriculture: bit.ly/2UG7OYl
Administration: bit.ly/2YbUAYa
Banking: bit.ly/2LwvOZ9
Construction: bit.ly/2X3hMnu
Customer Support: bit.ly/2WbvVAm
#abdsc
Agriculture: bit.ly/2UG7OYl
Administration: bit.ly/2YbUAYa
Banking: bit.ly/2LwvOZ9
Construction: bit.ly/2X3hMnu
Customer Support: bit.ly/2WbvVAm
#abdsc
[2/5] Top #DataScience Use Cases in various industries:
Design: bit.ly/2pN0znt
Energy and Utilities: bit.ly/3de1aSi
Finance: bit.ly/3hGvLLs
Gaming: bit.ly/2YSz4GO
Government: bit.ly/3egIIJM
#abdsc
Design: bit.ly/2pN0znt
Energy and Utilities: bit.ly/3de1aSi
Finance: bit.ly/3hGvLLs
Gaming: bit.ly/2YSz4GO
Government: bit.ly/3egIIJM
#abdsc
Top #DataScience Use Cases in various industries — #Agtech #Banking Construction Energy Finance Gaming Healthcare Insurance #Manufacturing #Martech #Retail Telecom Travel…
bit.ly/2LJKE21
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#abdsc #DigitalTransformation #BigData #MachineLearning #AI #IoT #IoTPL #IIoT
bit.ly/2LJKE21
—————
#abdsc #DigitalTransformation #BigData #MachineLearning #AI #IoT #IoTPL #IIoT
[1/5] Top #DataScience Use Cases in various industries:
Agriculture: bit.ly/2UG7OYl
Administration: bit.ly/2YbUAYa
Banking: bit.ly/2LwvOZ9
Construction: bit.ly/2X3hMnu
Customer Support: bit.ly/2WbvVAm
#abdsc
Agriculture: bit.ly/2UG7OYl
Administration: bit.ly/2YbUAYa
Banking: bit.ly/2LwvOZ9
Construction: bit.ly/2X3hMnu
Customer Support: bit.ly/2WbvVAm
#abdsc
[2/5] Top #DataScience Use Cases in various industries:
Design: bit.ly/2pN0znt
Energy and Utilities: bit.ly/3de1aSi
Finance: bit.ly/3hGvLLs
Gaming: bit.ly/2YSz4GO
Government: bit.ly/3egIIJM
#abdsc
Design: bit.ly/2pN0znt
Energy and Utilities: bit.ly/3de1aSi
Finance: bit.ly/3hGvLLs
Gaming: bit.ly/2YSz4GO
Government: bit.ly/3egIIJM
#abdsc
Women = primary ad target. I've urged ad women for years to start #adtech biz through the female lens and make an absolute goddamn fucking shit-ton of money. Scroll founder pics in @BusinessInsider to see why, create your own better pitch. Investors abound businessinsider.com/pitch-decks-th…
Almost all #martech (marketing automation, CRMs, site chat, measurement etc) are “dumb pipes” routing access to what prospective cstmrs actually care about (in b2b: usually helpful content, info) — but rarely helping create that valuable content.
Route it, but not help create it
Route it, but not help create it
Despite most #martech’s promises of salvation, their dumb pipes can only do so much.
Your biggest lever is not the pipes but the hard work of understanding your prospective customers really well and doing the hard work of creating lots of value for them.
Your biggest lever is not the pipes but the hard work of understanding your prospective customers really well and doing the hard work of creating lots of value for them.
Engineering-as-marketing is one area of marketing that goes beyond dumb pipes to actually create value - not just route it.
It can work much like your primary, for-sale product:
- User put info in
- App process it, creating new, personalized value
- Delivers value to the user
It can work much like your primary, for-sale product:
- User put info in
- App process it, creating new, personalized value
- Delivers value to the user
A guy walks into a marketing conference. He's not in marketing. He's actually in sales but he doesn't sell anything. So who is he and why is he here? (Thread) 👉 #mpb2b
For one thing, he works with marketers. His sales team sells stuff to marketers and then he helps those marketers find tons of business value from the stuff they bought from us 👉
So a marketing conference is a perfect place to learn what's keeping marketers up at night. A perfect place to learn the latest buzzwords and KPIs 👉
Want to love WHAT you do and WHY you do it? The fundraising org in support of @StJude Children's Research Hospital is growing our #Digital team. Check out these #media, #data, #personalization, #analytics and #martech #jobs in the comments below:
Wanted: Manager, Digital Media Optimizations -- alsacstjude.wd1.myworkdayjobs.com/en-US/careersa…
Digital Media Strategist -- alsacstjude.wd1.myworkdayjobs.com/en-US/careersa…
This chart got a Wowsa from @bhalligan !
Mailchimp began their domination over Constant Contact in November of 2014 if you look at the Google Trend that Brian shared.
Mailchimp began their domination over Constant Contact in November of 2014 if you look at the Google Trend that Brian shared.
There was a point where the search result volume for Mailchimp and Constant Contact intersected Oct-Nov 2014. From that point until today MailChimp Surged at the expense of Constant Contact.
It's definitely a "wow" that it happened. The "wow's" make me wonder what the "why's" are. I spent a few minutes trying to figure out what the heck happened leading up to that point. The search dramatically narrowed in July 2014.
