Discover and read the best of Twitter Threads about #CDPs
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(1/5) I moved into the #Web3 #advertising industry a few months ago when I joined @PermissionIO 🚀
Coming from a #Facebook Ads background, I thought I'd share a few trends I'm observing that will change the #AdTech industry as a whole.
A thread 👇
Coming from a #Facebook Ads background, I thought I'd share a few trends I'm observing that will change the #AdTech industry as a whole.
A thread 👇
(2/5) #DataOwnership. Users know their data is VALUABLE. With decentralized tech like #blockchain that support data autonomy, they will share in its value. This transfer of power's already happening, with progressive brands seeking ways to reward consumers for their data 🔥
