Discover and read the best of Twitter Threads about #CustomerJourney
Most recents (5)
🚀 In the Age of AI, personalized customer experiences are crucial for competitive advantage. Companies like Home Depot, JPMorgan Chase, and Starbucks are leading the way. #CustomerExperience #AI #Personalization @HBR
A quick recap🍿👇
A quick recap🍿👇
📈 Competitive advantage is based on the ability to capture, analyze, and utilize personalized customer data at scale. AI is the key to understanding, shaping, customizing, and optimizing the customer journey. #Data #AI #CustomerJourney
2/7
2/7
💡 Brands like Sweetgreen and Stitch Fix have designed transformative first-party, data-driven experiences as well. Personalization is the design target for every touchpoint. #ChallengerBrands #Personalization #DataJustice2023
3/7
3/7
1. A/B testing can significantly improve your copywriting results. By testing different variations of your copy, you can determine what works best for your audience and optimize your content accordingly. #copywriting #ABtesting
2. A/B testing allows you to make data-driven decisions about your copy. Instead of relying on guesswork, you can use actual user data to determine which copy resonates with your audience and drives more conversions. #data #copywriting
.@Genesys and @Qualtrics team up for a better experience. More accurately they are pairing G’s #CCaaS engagement data with Q’s experience data. Combines actual interaction info with voice of the customer and satisfaction scores. prnewswire.com/news-releases/… #TalkingPointzThread
The two companies have a similar vision, both have a complementary focus on customer service and experience. Genesys calls it Experience as a Service. Qualtrics calls it Experience Management. 2/9
A thought strikes me browsing through the never ending online catalog of Apparel, that Apparel shopping is so much different than other type of shopping. Wouldn't it be great to swipe right & left like Tinder to be selective for first few minutes that will filter through the
catalog incrementally (ai) in real time. In the real world this is called window shopping!
Bombarding with XXXX numbers of items and tons of filters in the catalog is a complete disgrace to Hick's Law.
#retail #ecommerce #apparel #fashion #sales #brand #userresearch
Bombarding with XXXX numbers of items and tons of filters in the catalog is a complete disgrace to Hick's Law.
#retail #ecommerce #apparel #fashion #sales #brand #userresearch
The Situation:
Ordering food online on a Sunday in Kingston, Jamaica at 7:00 pm.
A Jamaican Digital Marketer's rant.
By Adrian Anansi.
{A THREAD}
Ordering food online on a Sunday in Kingston, Jamaica at 7:00 pm.
A Jamaican Digital Marketer's rant.
By Adrian Anansi.
{A THREAD}
Step 1.
Called all the people I knew that were less likely to cook on a Sunday:
Solutions offered:
1: Order from the restaurant, get a taxi pick it up.
2. Use Cut di Line.
Challenge:
1. No Cash
2. I'm a 21st Digital Marketer that still doesn't trust online food delivery in JA
Called all the people I knew that were less likely to cook on a Sunday:
Solutions offered:
1: Order from the restaurant, get a taxi pick it up.
2. Use Cut di Line.
Challenge:
1. No Cash
2. I'm a 21st Digital Marketer that still doesn't trust online food delivery in JA
Step 2.
Logs on to Cut di Line:
Findings:
- Not user-friendly (and I'm a digital marketer that can break down any site functionalities)
- I don't know where is open or closed
- I just don't trust spend my $$$ here and I'm uncomfortable in the first 15 secs of browsing the site
Logs on to Cut di Line:
Findings:
- Not user-friendly (and I'm a digital marketer that can break down any site functionalities)
- I don't know where is open or closed
- I just don't trust spend my $$$ here and I'm uncomfortable in the first 15 secs of browsing the site
