Discover and read the best of Twitter Threads about #RainbowWashing
Most recents (8)
Rainbow washing is defined as: “The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks…in order to indicate progressive support for LGBTQ equality (and earn consumer credibility)—but with a minimum of effort or pragmatic result.”
During June, companies that engage in rainbow washing will transform into colourful hubs, with bright, rainbow versions of their logo on social media. Their advertising and feeds may “highlight” local members of the LGBTQI+ community, featuring them wearing their seasonal “Pride”
Then BOOM—the first of July rolls around and everything switches back to business as usual while they walk away with your hard-earned LGB & TQ+ cash. It’s all about the money and our same sex sexuality + 1000’s of genders as their products to sell.
Morning folks!! #PrideMonth has finally arrived. Follow this thread throughout the month for top tips on how to celebrate #Pride in a meaningful way at your charity 1/? #Pride2023
#CharitySoStraight
#CharitySoStraight
Firstly, it doesn't have to complicated! Focus on what #PrideMonth is about: celebration + protest. Think about content that helps readers learn something about your organisation, but more importantly, the people in it and the people you work with. 2/? #CharitySoStraight #Pride
You have a platform. Use it for good. Enable Queer voices to be heard. Offer them a platform. This is not a time to amplify corporate voice. #PrideMonth is the perfect time to offer a platform to your Queer stakeholders, employees, volunteers or partners #CharitySoStraight
3/?
3/?
RAINBOW WASHING: AN ANTI-ODE
Don’t #RainbowWash
The upcoming #Pride season!
Instead, do the work —
Here’s some how & some reasons! ⬇️
Authentic engagement
Will leave folkx no doubt.
Your actions speak louder
Than words - with more clout!
@CharityStraight #CharityStraight
1/5
Don’t #RainbowWash
The upcoming #Pride season!
Instead, do the work —
Here’s some how & some reasons! ⬇️
Authentic engagement
Will leave folkx no doubt.
Your actions speak louder
Than words - with more clout!
@CharityStraight #CharityStraight
1/5
Consider the images
You’re usually using.
Your values are showing
Through what you are choosing.
And when you’re recruiting,
Do you collect data
On who’s in the process
For use now — and later?
@CharityStraight
#RainbowWashing
#Pride2022
2/5
You’re usually using.
Your values are showing
Through what you are choosing.
And when you’re recruiting,
Do you collect data
On who’s in the process
For use now — and later?
@CharityStraight
#RainbowWashing
#Pride2022
2/5
Are you a #ProudAlly?
That’s awesome. Hooray!
Show that through your actions
And words that you say.
Challenge misgendering.
Homophobia too.
Live #Pride in all parts
Of your work -- and of you.
@CharityStraight
#RainbowWashing
#Pride2022
3/5
That’s awesome. Hooray!
Show that through your actions
And words that you say.
Challenge misgendering.
Homophobia too.
Live #Pride in all parts
Of your work -- and of you.
@CharityStraight
#RainbowWashing
#Pride2022
3/5
So, #PrideMonth is almost upon us, which means its about that time when charities start thinking about changing their logos for a month to 'celebrate' #Pride
Which means it's time for a #thread 🧵 about why you should pause 1/10
#RainbowWashing #PrideWashing #PinkWashing
Which means it's time for a #thread 🧵 about why you should pause 1/10
#RainbowWashing #PrideWashing #PinkWashing
Firstly, please don't do this unless you have great EDI policies in place to recruit, develop + support #LGBTQIA+ people in the workplace - AND you actually LIVE these policies and practices #CharitySoStraight #RainbowWashing #Pride #Pride2022 #PinkWashing #PrideWashing 2/10
And consider, have you engaged in a meaningful way with your charities #LGBTQ+ stakeholders, including staff, service users and volunteers over the past year? Has this resulted in any great content that's worth sharing? #CharitySoStraight #RainbowWashing #Pride #Pride2022 3/10
1/10 Some #CharitySoStraight top tips for your charity in 2022 #Thread
Please don't Rainbow Wash your charity brand this year in #Pride season (it's never a good look) Meaningfully engage with your #LGBTQ+ stakeholders + audiences instead #Authenticity #RainbowWashing #branding
Please don't Rainbow Wash your charity brand this year in #Pride season (it's never a good look) Meaningfully engage with your #LGBTQ+ stakeholders + audiences instead #Authenticity #RainbowWashing #branding
2/10 Think about how your charity depicts the people it works with. Do you show a diverse range of people including #LGBTQ+ / same sex couples online/in your marketing collateral? Consider what message this sends to potential employees + service users if not #CharitySoStraight
3/10 think about what data you collect when you're recruiting + consider how you can use that data to benefit your #LGBTQ+ employees. You can't support the needs of your workforce if you don't know who they are! #diversity #CharitySoStraight #recruitment #CharityRecruitment
El mismo día que Sancho salió en Caras diciendo que “apuesta a la diversidad sexual” una marca anunció que su contrato finalizaba. Parecía discriminación, pero nada es tan simple en el vínculo tirante entre la comunidad LGBT+, el marketing y los famosos. cosecharoja.org/queerbaiting-c…
Lody tiene fama en el conurbano: promueven la reventa casa a casa, como lo hacen algunas empresas de cosméticos y ollas. Cuando hace 8 años contrataron a Sancho para posar en bóxer, el actor ya había coqueteado con la tensión homoerótica.
Sancho tiene el derecho de hablar de su sexualidad y su vida privada en los términos con los que se sienta cómodo. De hecho ya hizo una tapa “queerfriendly” convocado por Caras para celebrar 6 años de Matrimonio Igualitario.
It’s the season again -> capitalism selling queer visibility with titillating lesbo pink et al #RainBowwashing #heterosexism
And if you are wondering yes real lesbianism is vegan. #therealstuff
And yes, your sexuality has been used for ages to stimulate cis hetero men while they can't stand you are existing without them. Still #thinkpositive your revolution has been monetized.
Collective Shout has supported a petition by a Melbourne father of 3 directed at shopping centre CEOs calling for removal of Honey Birdette’s pornified advertising. The petition has attracted almost 77, 000 signatures. Sign here -> change.org/p/stop-allowin… but there’s more...
In July 2019 Honey Birdette created a counter petition with headlines including “Red Alert,” “Censorship” and “Not asking for it.” The petition, asking for names and emails but directed to no one, misrepresented our work and was promoted on social media.
We have been told by a source close to the company that the petition comprises a large percentage of fake names added by #HoneyBirdette staff at the direction of management.
