Discover and read the best of Twitter Threads about #socialmarketing
Most recents (3)
/Thread about possible #ad_fraud and how I analyzed it.
I am a big fan of twitter and until now I thought it is a great marketing platform to reaching a good target audience - but I seem to be wrong. But read yourself
I am a big fan of twitter and until now I thought it is a great marketing platform to reaching a good target audience - but I seem to be wrong. But read yourself
For this analysis I used the @newrelic telemetry data platform and the data analyzed are access logs from @fastly where I got some excellent support from.
So our access logs told us: 138k visits in the past week from @Twitter - wow. NOT BAD !!
So our access logs told us: 138k visits in the past week from @Twitter - wow. NOT BAD !!
My motivation in the first place was to help our #marketing team getting more insights into the success of our paid #socialmediamarketing campaigns to make them more successful - getting faster in removing those who don't perform and allow them to experiment.
1/1 A thread offering some reflections on the #SydneyOutbreak of #COVID19 #DeltaVariant and ending the #SydneyLockdown from a #socialmarketing perspective.
First, behaviour is driven by more than individual psychology & trying to motivate people to do ‘the right thing’.
First, behaviour is driven by more than individual psychology & trying to motivate people to do ‘the right thing’.
2/14 The socio-cultural & structural environment also shape people’s behaviour 🙄 Yet, this receives less attention in policy & health behaviour change efforts. This is where a Strategic Social Marketing can come in. au.sagepub.com/en-gb/oce/stra…
3/14 Social marketing uses #marketing & #SocialSciences principles to encourage health #behaviourchange. And it has been used before to tackle pandemics 🤔 ncbi.nlm.nih.gov/pmc/articles/P…
Who wore it best? #COVID19 mask messages from 50 states. Pt 1 AL-MS #publichealth #socialmarketing #HealthCommunications
