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/Thread about possible #ad_fraud and how I analyzed it.
I am a big fan of twitter and until now I thought it is a great marketing platform to reaching a good target audience - but I seem to be wrong. But read yourself
I am a big fan of twitter and until now I thought it is a great marketing platform to reaching a good target audience - but I seem to be wrong. But read yourself
For this analysis I used the @newrelic telemetry data platform and the data analyzed are access logs from @fastly where I got some excellent support from.
So our access logs told us: 138k visits in the past week from @Twitter - wow. NOT BAD !!
So our access logs told us: 138k visits in the past week from @Twitter - wow. NOT BAD !!
My motivation in the first place was to help our #marketing team getting more insights into the success of our paid #socialmediamarketing campaigns to make them more successful - getting faster in removing those who don't perform and allow them to experiment.
