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Analyzify

@analyzify

"I never check Google Analytics because reports are always wrong - most of my sales are shown as DIRECT or REFERRAL, and it doesn't help me."

This thread is for you if you are a #Shopify merchant who lost faith in Google Analytics' credibility on your sales data.

The basics of #traffic

Understanding where your traffic comes from will help you make sense of your organic traffic and the outcomes of your marketing efforts. Here are the two common traffic #attributions that, if not configured correctly, might mess up your sales data.

Direct traffic: Users enter your shop by typing your URL into a browser.

Common DT problems:
-The cross-domain tracking is not set correctly.
-Unnecessary #redirections
-Not having proper #UTM parameters on your Facebook Ads.
-The #GA4 pixel is installed on your website twice.

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