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"I never check Google Analytics because reports are always wrong - most of my sales are shown as DIRECT or REFERRAL, and it doesn't help me."
This thread is for you if you are a #Shopify merchant who lost faith in Google Analytics' credibility on your sales data.
This thread is for you if you are a #Shopify merchant who lost faith in Google Analytics' credibility on your sales data.
The basics of #traffic
Understanding where your traffic comes from will help you make sense of your organic traffic and the outcomes of your marketing efforts. Here are the two common traffic #attributions that, if not configured correctly, might mess up your sales data.
Understanding where your traffic comes from will help you make sense of your organic traffic and the outcomes of your marketing efforts. Here are the two common traffic #attributions that, if not configured correctly, might mess up your sales data.
Direct traffic: Users enter your shop by typing your URL into a browser.
Common DT problems:
-The cross-domain tracking is not set correctly.
-Unnecessary #redirections
-Not having proper #UTM parameters on your Facebook Ads.
-The #GA4 pixel is installed on your website twice.
Common DT problems:
-The cross-domain tracking is not set correctly.
-Unnecessary #redirections
-Not having proper #UTM parameters on your Facebook Ads.
-The #GA4 pixel is installed on your website twice.
Your #website gets traffic; it is wonderful. But do you know how you achieved and can continue to do it?
To improve your process and #maximize your success, you need to know to use the #data. 📈
To improve your process and #maximize your success, you need to know to use the #data. 📈
#UTM (Urchin Tracking Module) is the perfect solution for digitally-driven businesses that need reliable information about their site traffic. 🙌
It allows you to measure your traffic #data specifically. But how?
It allows you to measure your traffic #data specifically. But how?
First, you need to create your UTM links. You can read here how to do it. 👇
Are you having trouble with creating #UTM links? You can use the ''Campaign URL Builder'' website. It is free and useful. 🙌
Let's check this out together in 5 minutes!
ga-dev-tools.web.app/campaign-url-b…
@googleanalytics
Let's check this out together in 5 minutes!
ga-dev-tools.web.app/campaign-url-b…
@googleanalytics
For the "website URL" field, use the link of the page which you will track its performance.
The "campaign ID" field represents specific #ad campaigns.
The "campaign ID" field represents specific #ad campaigns.
