Discover and read the best of Twitter Threads about #SALES
Most recents (24)
On Business #Sales
1. While #households create most of the spending in the economy, businesses engage in investment and employment to generate profits. Therefore, sustained #consumption is contingent upon companies using labor to create output.
1. While #households create most of the spending in the economy, businesses engage in investment and employment to generate profits. Therefore, sustained #consumption is contingent upon companies using labor to create output.
2. Typically, when output has declined, employment has followed suit. We show this in the visualization above.
3. In the visualization presented in 1. we show howe show how periods of decline in real business sales (i.e., business output) create pressure on employment growth. Every period of protracted contraction in real sales has resulted in an eventual contraction in unemployment.
“it's important to recognize that cap rates have limitations and should not be the sole indicator of a real estate investment's potential” 🧵👇
1/ Many people in the real estate industry rely on cap rates as a key metric to evaluate the profitability of an investment. However, it's important to recognize that cap rates have limitations and should not be the sole indicator of a real estate investment's potential. Let's… twitter.com/i/web/status/1…
2/ First, cap rates, or capitalization rates, are calculated by dividing a property's net operating income (NOI) by its purchase price. This ratio represents the expected rate of return an investor can expect from the property. However, it doesn't take into account several… twitter.com/i/web/status/1…
Business owners,
There are 9 unique customer personas.
Communicating to them emotionally is the key to winning their business.
Check out this thread where I'll be going over their desires, pain points, and how to sell to them
#marketing #sales #entrepreneurs #ux
#business
There are 9 unique customer personas.
Communicating to them emotionally is the key to winning their business.
Check out this thread where I'll be going over their desires, pain points, and how to sell to them
#marketing #sales #entrepreneurs #ux
#business
Type 1: The Reformer
Idealized self-image:
-Striving for perfection
-Being morally upright and responsible.
Pain points:
- Fear of making mistakes
- Desire for perfection
- Self-criticism
Type 1 doesn't like to experience anger or visible frustration.
Idealized self-image:
-Striving for perfection
-Being morally upright and responsible.
Pain points:
- Fear of making mistakes
- Desire for perfection
- Self-criticism
Type 1 doesn't like to experience anger or visible frustration.
How to sell to type 1:
- Emphasize quality, reliability, and attention to detail.
- Highlight how your product or service can help them maintain high standards and achieve their goals while easing their fear of imperfection.
- Emphasize quality, reliability, and attention to detail.
- Highlight how your product or service can help them maintain high standards and achieve their goals while easing their fear of imperfection.
we weren't *great* students in college. we maybe got as many Fs as As, if not more. we failed out of @Caltech completely! still we struggled and pushed our way towards our degrees. here's two of them.
as a result, we've seen a lot of people like @NateSilver538. *fakers*.
(1/x)
as a result, we've seen a lot of people like @NateSilver538. *fakers*.
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while we were at @SDSU especially, which was a very big and crowded school full of people studying every conceivable subject, it was impossible not to run into people like @NateSilver538, @mattyglesias, @mtaibbi, &c.—people who thought that "higher learning" was a crock.
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likely they were there mostly out of a sense of family obligation: their parents had money and power over them and pushed them to get a degree chiefly because college degrees are vital to social status in "the West". #capitalism may hate education but it loves *degrees*.
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the Pnictogen Wing has been *noticed*—well, probably we've been noticed for a while, but some of the more *important* sort of right-wing propagandists (greetings again, Mr. @shadihamid of @BrookingsInst) are beginning to chatter, and that means...well I'm not sure yet.
~Chara
~Chara
it raises a lot of questions that we've honestly tried to avoid worrying about—like, what do people *think* we are?
whatever we claim to be, whatever we say about ourselves, we are ALSO a crazy person in Seattle. a homemaker, worried about cooking and laundry and cats.
~Chara
whatever we claim to be, whatever we say about ourselves, we are ALSO a crazy person in Seattle. a homemaker, worried about cooking and laundry and cats.
~Chara
we've often been accused of being a Democratic front but that seems standard with the @elonmusk / @mtaibbi / @shadihamid crowd (really they're all about the same people)—@TheDemocrats are the chief Satan of their political mythology, the stooge to blame all things on.
~Chara
~Chara
"Grammatical error VS Digital Making"
( ⚠ Warning! - This is an Interesting Read)
Just like you wondered what that subject was all about, the same way prospective clients find it hard to understand your #Sales content when you make typographical and grammatical blunders while..
( ⚠ Warning! - This is an Interesting Read)
Just like you wondered what that subject was all about, the same way prospective clients find it hard to understand your #Sales content when you make typographical and grammatical blunders while..
crafting your #content. Without further ado, let's dig into the impact of grammatical errors on digital marketing.
These errors can have a significant impact on the #success of #digitalmarketing efforts. Hence, attention to detail is more important than ever before.
Consumers expect professional, high-quality content that engages and informs. Therefore, errors can quickly turn them off.
Consumers expect professional, high-quality content that engages and informs. Therefore, errors can quickly turn them off.
Data analytics is more than just a buzzword. Let's understand its real-world applications and how it can help you make better decisions and drive growth in your business.
From healthcare to finance to marketing, data analytics is being used in a variety of industries to make better decisions, improve operations, and drive growth.
In healthcare, data analytics is being used to improve patient outcomes. Doctors and hospitals are using data to identify patterns and predict patient outcomes, helping to prevent diseases and improve treatments.
so! let's talk about the #cryptocurrency phenomenon again. $BITC / @Bitcoin, $ETH / @ethereum, $USDT / @Tether_to, $BNB / @binance — there are a LOT of these #cryptocurrencies out there, maybe even millions of them. and that's a first clue about them and about #capitalism.
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it's gospel #capitalism that the activities of "the #markets"—capitalist propaganda i.e. #business and #finance and #investment #journalism, not to mention all the #science and #technology journalism that's chiefly #advertising for corporations—are supernaturally powerful.
(2/x)
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the central lie is that "the markets" (i.e. the sum total of all monetary transactions by all money-seeking entities in #capitalism) are the best possible mechanism for fulfilling every conceivable human need.
if it's not "on the market", then you don't really need it.
(3/x)
if it's not "on the market", then you don't really need it.
(3/x)
I am not a #Christian; my friend Chara (who writes at @KrisAtLarge) is Catholic—albeit a heretical one—but I am no "believer". as I've said, I tend to leave religion to others.
all the same, it's tough *not* to have opinions about #Christianity—we're inundated with it.
(1/x)
all the same, it's tough *not* to have opinions about #Christianity—we're inundated with it.
(1/x)
in the United States especially, right-wing politics—which infallibly promotes an extremist and hyperpoliticized form of #Christianity—pours enormous effort and money into publicizing #Christian political demands.
@GOP politics and Bible-bashing are practically the same.
(2/x)
@GOP politics and Bible-bashing are practically the same.
(2/x)
in fact, it seems like *all* public spokespersons for Christianity in the U.S. are political figures. #Christian @GOP politicians and activists and corporate executives proudly proclaim their purpose in public office to be the promotion of "Jesus" and "faith" and "values".
(3/x)
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I'd like to talk more about the #cryptocurrency / #blockchain phenomenon, starting again with the way that the #crypto crowd once leaned very heavily into the pretence that their cryptographic thingummies had "intrinsic value" and that they were "mined" like #gold.
(1/x)
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the big names in #cryptocurrency especially, like @Bitcoin / $BITC and @ethereum / $ETH, fuelled this nonsense by asserting that ordinary currencies, government-backed #money, was mere "fiat money" whereas the #cryptocurrencies had some nebulous "intrinsic value".
(2/x)
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you'll still find a *lot* of #cryptocurrency gamblers and grifters who cling to the "fiat money" canard. search for "fiat money" on @Twitter and you'll find some amusing examples. this was part of a general #sales pitch for #cryptocurrencies as somehow being _independent_.
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let's try again. I wanted to write more *specifically* about Mr. @elonmusk—speculating about why he's the catastrophic person he is, based on what's popularly known about him. everything I'm going to mention is something reported in the popular press (not by @mtaibbi.)
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we know that Mr. Musk had an abusive father, whom @elonmusk has had little good to say about. the man was typical colonialist trash—a South African grifter and speculator who *got lucky*, making a lot of money quickly with a partial share in an apartheid-era emerald mine.
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I'd done my best to try to gauge and predict the #future —that may sound outlandish, but I feel like it's been forced upon me (and the whole Pnictogen Wing). the pace of human events has grown antic and absurd to a degree I never imagined possible even *ten years ago*.
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in its characteristic doublethinkful way, Western society both *disparages* fortune-telling as complete rubbish AND makes an enormous #profit off the game of pretending to tell the #future. most of #business and #finance and #investment propaganda is about fortune-telling.
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some illusion of @RonaldReagan is still alive.
human beings maintain the illusion of "Mr. President" (and a far less convincing one than Mr. @dick_nixon's) and tweet bits of speeches that someone else wrote for him. it's evidence of the lethal *triviality* of "the West".
(1/x)
human beings maintain the illusion of "Mr. President" (and a far less convincing one than Mr. @dick_nixon's) and tweet bits of speeches that someone else wrote for him. it's evidence of the lethal *triviality* of "the West".
(1/x)
it's identical to the triviality of #marketing and #sales culture, in which there are no morals and no rules. @mtaibbi's famed "independence" weighs as much in the scales as @Sargon_of_Akkad's "centrism" or @jonkay's "heterodoxy": all of these labels are mere *brands*.
(2/x)
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"independent" isn't what @mtaibbi *is*; it's what he's best practiced at selling.
deceit is omnipresent in the culture of #marketing and #BrandIdentity. your words are governed solely by what you can succeed in getting other people to swallow; loyalties turn on a dime.
(3/x)
deceit is omnipresent in the culture of #marketing and #BrandIdentity. your words are governed solely by what you can succeed in getting other people to swallow; loyalties turn on a dime.
(3/x)
oh right! we were going to write something about the power of language.
hm, how to start.
let me begin with talking about a concept that I learned from classes in ancient Greek: the *grammatical particle*. it's a type of word, in linguistics.
en.wikipedia.org/wiki/Grammatic…
(1/x)
hm, how to start.
let me begin with talking about a concept that I learned from classes in ancient Greek: the *grammatical particle*. it's a type of word, in linguistics.
en.wikipedia.org/wiki/Grammatic…
(1/x)
I remember being impressed during @SDSU Classics classes by this entire book on ancient Greek particles: abebooks.com/book-search/ti…
*particles* are words that have no inflection or clearly defined "part of speech" in a sentence.
"um" and "er" are particles in English.
(2/x)
*particles* are words that have no inflection or clearly defined "part of speech" in a sentence.
"um" and "er" are particles in English.
(2/x)
we could regard "um" and "er" as linguistic filler—words with no real meaning, merely taking up space—but the insertion of such particles does give us some information about the *mood* or *feeling* of the person speaking.
here, "um" and "er" convey a sense of uncertainty.
(3/x)
here, "um" and "er" convey a sense of uncertainty.
(3/x)
1/ How do you sell SaaS products to enterprise customers?
The hard way or the harder way :). There is no easy way.
There are two major approaches to enterprise that work today.
The hard way or the harder way :). There is no easy way.
There are two major approaches to enterprise that work today.
2/ First is the traditional enterprise sales model, today it might also be enhanced with Account Based Marketing support. This is the harder way. Folks have written tons of books about this.
3/ Second is land and expand, which works for horizontal, bottoms-up products, that can be adopted team by team within the org. The latter is more interesting especially for smaller startups who seek to play judo with a $100M competitor for an enterprise customer.
I'd like to return to this subject a bit—this strange business of how "movement #conservatism" in the United States, by which I mean the lethal strain of reactionary #Christian theocracy that infests the current Republican Party, puts such an enormous value on *feelings*.
(1/x)
(1/x)
it's strange, because not one American reactionary—not @loganclarkhall, not @thomaschattwill or @shadihamid, not a single propagandist at @NRO or @AEI or @FRCdc—will ever admit to being motivated by anything other than pristine, sparkling _logic_. it's part of the costume.
(2/x)
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the @GOP and its partisans have been practicing this pose for *decades* now. William Buckley—a coarse, vulgar, thoroughly ignorant man who was good at sounding erudite when a camera was running—was typical of the new "rationalist" pose in right-wing American politics.
(3/x)
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1.0 🧵A tweet thread on key suggestions for lead marketing🧐👇
#leadmarketing #digitalmarketing #marketing #business #socialmedia #seo #sales #emailmarketing
#leadmarketing #digitalmarketing #marketing #business #socialmedia #seo #sales #emailmarketing
1.1
📢Define your target audience: Before starting any lead marketing efforts, clearly understand who you're trying to reach. This will help guide your messaging and ensure you're targeting the right people
#leadmarketing #digitalmarketing #marketing
📢Define your target audience: Before starting any lead marketing efforts, clearly understand who you're trying to reach. This will help guide your messaging and ensure you're targeting the right people
#leadmarketing #digitalmarketing #marketing
1.2
📢Create valuable content: To attract leads, you need to provide value to your audience. This can be through blog posts, ebooks, webinars, or other content that helps educate and inform your potential leads.
#leadmarketing #digitalmarketing #marketing #business #socialmedia
📢Create valuable content: To attract leads, you need to provide value to your audience. This can be through blog posts, ebooks, webinars, or other content that helps educate and inform your potential leads.
#leadmarketing #digitalmarketing #marketing #business #socialmedia
#ZeroToOne by is a must-read for anyone looking to build a successful business. Here are ten key takeaways from the book:
The concept of "#monopoly" - It's not about being the biggest player in the market, it's about creating a new market and being the only player in it.
The concept of "#monopoly" - It's not about being the biggest player in the market, it's about creating a new market and being the only player in it.
The power of "definite #optimism" - Instead of shooting for incremental improvements, aim for a 10x increase in value. #peterthiel
The importance of "#secrets" - The most valuable businesses are built on secrets that are hidden from the #competition.
Are you selling something? Are clients unsure of its quality?
Use the Effort Heuristic
People use the effort it takes to make something as an indicator of its quality
More effort - more quality
Low effort - low quality
Here's how to use it for better sales
Use the Effort Heuristic
People use the effort it takes to make something as an indicator of its quality
More effort - more quality
Low effort - low quality
Here's how to use it for better sales
If you are selling art
1. Make videos showing how much work goes into it
2. Use time-lapse and sped-up videos to show progress
3. Describe the resources you use and what they cost
4. Show why those resources are worth it for quality
1. Make videos showing how much work goes into it
2. Use time-lapse and sped-up videos to show progress
3. Describe the resources you use and what they cost
4. Show why those resources are worth it for quality
If you are selling food
1. Show the work that goes on before you start cooking
2. Depict timers and alarms that show the wait is over
3. Show your team and what work they do - including cleaning, prep, and raw material preparation
1. Show the work that goes on before you start cooking
2. Depict timers and alarms that show the wait is over
3. Show your team and what work they do - including cleaning, prep, and raw material preparation
MemberOwls [ An A.I Powered Membership site creator in 2 Minutes for dummies.]: What are the features of MemberOwls? softtechhub.us/MemberOwls%20P…
#webdeveloper #digitalmarketingagency #digitalmarketingtips #digitalmarketer #Sales #Salesforce #marketingoptimization
#webdeveloper #digitalmarketingagency #digitalmarketingtips #digitalmarketer #Sales #Salesforce #marketingoptimization
How To Rank ANY webSite on the first page of Google Without Backlinks [Ranking Number 1 on Google Made Easy] softtechhub.us/2022/12/03/how…
#SEO #seorankjng #DigitalMarketing
#SEO #seorankjng #DigitalMarketing
26 Types Of Content Marketing You Can Use to engage your audience and grow your brand
softtechhub.us/2022/12/09/typ…
#marketing #contentmarketing #DigitalMarketing #webtraffic #ContentCreator #ContentPromotor #contentwriter #MarketingStrategy #digitalmarketer
softtechhub.us/2022/12/09/typ…
#marketing #contentmarketing #DigitalMarketing #webtraffic #ContentCreator #ContentPromotor #contentwriter #MarketingStrategy #digitalmarketer
Sales is the gasoline of your business
#5 tips to progress
🧵
#5 tips to progress
🧵
Sales 101 #1:
In sales, listening is:
- Not a passive activity
- The most active thing you can do.
Prospects who feel listened to tend to listen to themselves more carefully.
They become less defensive, and more willing to listen to other points of view.
In sales, listening is:
- Not a passive activity
- The most active thing you can do.
Prospects who feel listened to tend to listen to themselves more carefully.
They become less defensive, and more willing to listen to other points of view.
Sales 101 #2
Negotiation is nothing more than communication with results
Negotiation is nothing more than communication with results
#1 tip to close deals before Christmas 🎄
- Mention your prospects for a price increase on the 2nd of January 2023
🧵
- Mention your prospects for a price increase on the 2nd of January 2023
🧵
The prospects who want to buy in Q1 next year don't want to pay that new price
2 questions to ask your prospects:
- You: "Let's say we start a collaboration next year, would you be opposed to starting the 2nd or 3rd week of January?"
2 questions to ask your prospects:
- You: "Let's say we start a collaboration next year, would you be opposed to starting the 2nd or 3rd week of January?"
- Prospect: "No, it's a reasonable timeline for us"
- You: "I'm gonna make you a favor. The % of increase I mentioned, forget about it,
BUT,
the price stays the same if we have a signed agreement before Thursday the 15th of Dec. Fair enough?"
- Prospect: "Sounds fair"
- You: "I'm gonna make you a favor. The % of increase I mentioned, forget about it,
BUT,
the price stays the same if we have a signed agreement before Thursday the 15th of Dec. Fair enough?"
- Prospect: "Sounds fair"
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Les 100 meilleurs #livres marketing de tous les temps. 📚
De la psychologie, copywriting, business, influence, story-telling, finances, au growth hacking, voici les livres à lire absolument pour toute personne intéressée à devenir meilleure en marketing. 🚀
🧵 MEGA THREAD ⤵️
De la psychologie, copywriting, business, influence, story-telling, finances, au growth hacking, voici les livres à lire absolument pour toute personne intéressée à devenir meilleure en marketing. 🚀
🧵 MEGA THREAD ⤵️
📚100. Influence : Science & Practice est une examination de la psychologie de la conformité (c'est-à-dire la découverte des facteurs qui poussent une personne à dire "oui" à la demande d'une autre personne).
#influence #psychology #marketing
#influence #psychology #marketing
📚99. Le best-seller du New York Times qui explique pourquoi certains produits et idées deviennent populaires.
#marketing #contentmarketing #newyorktimes #book #livre
#marketing #contentmarketing #newyorktimes #book #livre
