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[#THREAD] – Rachat de @GIPHY par @Facebook : pourquoi c’est un coup de génie ? Déroulez ! about.fb.com/news/2020/05/w…
1⃣- 5ème plus grosse acquisition du groupe #Facebook > #Instagram (1 milliard $), #Oculus (2 milliards $), #WhatsApp (19 milliards $), #LiveRail (500 millions de $), #Giphy (400 millions de $). FYI : 50 % du trafic de Giphy provient d’applications de Facebook, dont Instagram.
2⃣- 2ème moteur de recherche au monde > Giphy est de loin le plus grand moteur de recherche GIF, juste derrière Google. On parle même de GEO 👇 Le principal concurrent de Giphy ? Tenor ... racheté par Google en 2018. searchenginejournal.com/gif-engine-opt…
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