Discover and read the best of Twitter Threads about #CPG
Most recents (9)
I've spent waaay too long researching how certain #dtc brands win on TikTok over others... Here are the top 8 pieces of content they create that smash...
1/ They create content that articulates why their product/brand is different and unique
2/ They have a carefully crafted "hero's journey" story.
Problem > "Ah-ha moment" > Solution
Problem > "Ah-ha moment" > Solution
#CPG prediction: Cows' milk will have a revolutionary comeback.
For all the households switching to plant-based milks, I'd garner a guess there's just as many (if not more) staying true to cow's milk.
Right now, there aren't any unique brands.
Here's how I'd approach it 👇
For all the households switching to plant-based milks, I'd garner a guess there's just as many (if not more) staying true to cow's milk.
Right now, there aren't any unique brands.
Here's how I'd approach it 👇
First, I'd put a major focus on product + ops
Really high quality ingredient sourcing, focus on added benefits (lower sugar, no added growth hormones, higher protein, lactose-free options), and extremely humane dairy farming.
Really high quality ingredient sourcing, focus on added benefits (lower sugar, no added growth hormones, higher protein, lactose-free options), and extremely humane dairy farming.
Fairlife was onto something... until they tortured cows.
Trigger warning— this video shows graphic abuse of animals.
vimeo.com/340292407
Trigger warning— this video shows graphic abuse of animals.
vimeo.com/340292407
Picking up where @rita_rebollo left, we spent a couple of years annotating and analyzing the rest of the rice #weevil #genome (ok, the 15% left after removing repeats)! All info presented here is on the huge Additional file 2 in @BMCBiology doi.org/10.1186/s12915… 1/n
@VargasChavezC and @gabaldonlab performed a comprehensive #phylogenomic analysis of the rice #weevil and found that this insect has a high gene expansion rate when compared to other beetles. 2/n 
With the invaluable help of the SymT group from @INRAE_UMR_BF2I we have also reconstructed the #metabolic pathways from both #symbiotic partners. Specific losses of enzymes in the #weevil genome are limited while its #endosymbiont has suffered much more degradation. 3/n
In our last session of #SDSC21 in #CPG & #Retail Summit discover how @BainAlerts helps their clients strategically answer footprint expansion questions leveraging advanced #DataScience
👋 hubs.ly/H0NLG1L0
All talks will be available on-demand: hubs.ly/H0NLFCW0
👋 hubs.ly/H0NLG1L0
All talks will be available on-demand: hubs.ly/H0NLFCW0
COVID-19 is accelerating 4 trends impacting retail store footprints
1⃣ Continued growth in e-commerce
2⃣ Rise of flexible fulfillment models
3⃣ Desire for more convenience
4⃣ Increased focus on experience
🔴 spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit @BainAlerts
1⃣ Continued growth in e-commerce
2⃣ Rise of flexible fulfillment models
3⃣ Desire for more convenience
4⃣ Increased focus on experience
🔴 spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit @BainAlerts
#LocationIntelligence can help retailers address strategic challenges
🚀 Accelerate new unit growth
🧹 Clean up existing network
📈 Ramp up store-driven ecommerce
🎟️ spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit @BainAlerts
🚀 Accelerate new unit growth
🧹 Clean up existing network
📈 Ramp up store-driven ecommerce
🎟️ spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit @BainAlerts
Next up LIVE a trio of Data Scientists (Yanyan Li, Kyle Mede, & Mohamed Batran) from @Rakuten who will present some of the business applications that #locationdata has enabled along with their associated challenges
🍿 hubs.ly/H0NL08F0
#SDSC21 in #CPG & #Retail Summit
🍿 hubs.ly/H0NL08F0
#SDSC21 in #CPG & #Retail Summit
The gap between online & offline worlds is still very wide. Incorporating a user's offline behavior can increase customer satisfaction with improved personalization, bringing location aware contextuality
🎟️ spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit @Rakuten
🎟️ spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit @Rakuten
Catchment area mapping, where do visitors come from?
📽️ spatial-data-science-conference.com/cpg-retail-202…
Read how to improve catchment areas using #mobility data: carto.com/blog/how-to-im…
#SDSC21 in #CPG & #Retail Summit @Rakuten
📽️ spatial-data-science-conference.com/cpg-retail-202…
Read how to improve catchment areas using #mobility data: carto.com/blog/how-to-im…
#SDSC21 in #CPG & #Retail Summit @Rakuten
The #SDSC21 in #CPG & #Retail Summit is about to begin! 🎉
Please take your seat, phones to silent, & enjoy the opening session with Stephanie Schober & Margara Tejera delving into the untapped opportunity of #Spatial #DataScience
Still time to register: hubs.ly/H0NFstQ0
Please take your seat, phones to silent, & enjoy the opening session with Stephanie Schober & Margara Tejera delving into the untapped opportunity of #Spatial #DataScience
Still time to register: hubs.ly/H0NFstQ0
Margara is walking us through a demo of a #Retail #SiteSelection app allowing #spatial analysis & insights of both owned & competitor stores
Join now to see more & have your questions answered: spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit
Join now to see more & have your questions answered: spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit
Simulating store openings in #Chicago with annual revenue prediction within a 10 minute drivetime isochrone
🎟️ spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit
🎟️ spatial-data-science-conference.com/cpg-retail-202…
#SDSC21 in #CPG & #Retail Summit
Why are creator-moguls important? (Tks to @tzhongg for the expression)
2 — They build REAL communities that engage and ultimately help people in those communities feel connected. (Ingroups 101)
The @CMOR_Otago NZ-MOA Model shows walking cane and heat therapy cost-saving & QALY gain; aquatic exercise & intra-articular corticosteroids cost-effective, duloxetine, massage therapy, and oral NSAIDs are NOT cost-effective sciencedirect.com/science/articl…
topical NSAIDs and CBT only cost-effective at high willingness-to-pay thresholds.
Core treatments (education+self-mgt, exercise therapy, weight loss where indicated) not modelled in this study, which focused on the 2nd line (adjunctive) treatments from the @RACGP #osteoarthritis #CPG
1/ Powerful analogy between retail and media landscape. In short, as distribution of content becomes commoditized, it’s the content itself that starts to matter, so as a #cpg retailer you must evolve to meet your customer’s needs.
2/ Importantly - this doesn’t mean physical retail is toast -- it rather means retailers need to double down on what they’re good at, and what Amazon can’t do. @ryan_caldbeck rightly says that’s experience, which means discovery. It also means curation...
3/ For decades retail was about better cost and convenience, which meant one stop shopping: why would I drive all over town when I could buy my produce, pet supplies, clothing and patio furniture all in one place? This drove bigger boxes, wider selections.
