Mark Zuckerberg just declared war on Apple.

In a shocking 3-hour conversation with Joe Rogan, he tore apart Apple's strategy:

"They haven't invented anything great in a while... they're just squeezing everyone."

Here's what Zuck had to say about Apple's strategy on JRE 🧵 First, some context:

Apple takes 30% of EVERY transaction that happens through their App Store.

Want to sell a $100 subscription? Apple takes $30.

But this isn't just about the money. There's a deeper strategy at play...

In 2018, PUBG and Fortnite went to war.

PUBG sued Fortnite for stealing their game.

Today, Fortnite is worth $31.5B and PUBG lost the lawsuit.

The reason? They forgot the most important rule in business.

Here's the full story of gaming's greatest rivalry: 2017: Gaming was about to change forever.

PUBG had just revolutionized gaming with its battle royale format.

100 players. One map. Last person standing wins.

By December, they hit 20 million players. The future looked bright.

Then something unexpected happened...

In 2019, a comedian became Ukraine's president.

Everyone laughed when he promised to jail corrupt billionaires.

Then he arrested the oligarch who made him famous.

Now he's built Europe's most advanced anti-corruption system.

In his recent Lex pod, he explained how he did it🧵 First, context:

For years, corruption was woven into Ukraine's DNA.

Oligarchs controlled everything from TV stations to energy companies.

Politicians were bought. Judges were bribed. The system was rigged.

But then something unprecedented happened...

SpaceX just landed a $1.15 BILLION contract with NASA.

But while everyone's focused on rockets, Elon's quietly developing something else…

Something that could reach $30B in annual revenue by 2030...

And DESTROY legacy infrastructure.

Here's Elon's incredible master plan: The story starts with a simple truth:

2.6 billion people still lack access to reliable internet.

Traditional telecom companies won't help them - laying fiber optic cables to remote areas is too expensive.

But Elon saw an opportunity where others saw obstacles...

The most expensive 90 seconds in business history:

ONE joke video cost Gillette $8 BILLION in value.

It turned a failed comedian into a billion-dollar founder in 5 years.

It'll completely reimagine how you think about growing your business.

Here's the full story🧵 Michael Dubin was working dead-end jobs when he met Mark Levine at a party.

They bonded over their shared hatred of razor prices.

"$20+ for a pack of razors? There has to be a better way."

With just $35,000 in savings, they decided to take on the impossible:

In 1984, Nike was a failure in basketball.

Superstars all wore Adidas or Converse (who controlled 85% of the basketball shoe market).

Then Adidas made a crucial $19 BILLION mistake that gave Nike the basketball crown.

Here's the full story: The 1970s belonged to Adidas & Converse.

Every major star wore one of the two:

• Larry Bird, Magic Johnson, and Julius Erving all wore Converse
• Kareem Abdul-Jabbar had Adidas' first signature shoe
• Bill Walton dominated in Adidas' Top Ten High

Nike?

In 2003, Lego were just months from bankruptcy.

Their sales were plummeting & they were $800 Million in debt.

Until they made ONE decision that would transform Lego into a $13 Billion empire...

Here's the full story: 2003: LEGO was burning.

$800 million in debt. Sales plummeting 30% year-on-year.

The CEO's words were chilling:

"We are on a burning platform, losing money with a real risk of default which could lead to a break-up of the company."

How did it get so bad?

This guy's hangover made him $250 Million.

Despite 30 years as an A-list actor...

He made more money in ONE DAY from tequila than he did in his entire acting career.

It's the most incredible story. Here's how he did it: Everyone thinks Clooney's wealth came from acting.

But his biggest success started with a hangover problem.

2013: Clooney & his friend Rande Gerber were building houses in Mexico.

After too many headache-inducing tequilas, they had an idea:

You're looking at one of the youngest self-made billionaires ever.

While Nike, Adidas & Reebok spent millions on outdated marketing...

He built a $1.4 Billion empire using methods they wouldn't dream of.

The Gymshark blueprint to blowing up any business is unmissable🧵 Picture this: Birmingham, 2012.

A 19-year-old college student is delivering pizzas for $8/hour, dreaming of something bigger.

Between deliveries, he's glued to YouTube, watching fitness videos and coding basic workout apps in his spare time.

That teenager?

Sam Altman just gave his most revealing interview yet.

He exposed:

• Everything about his feud with Elon Musk
• The threat of Chinese AI dominance
• The countdown to superintelligence

8 mind-blowing insights from the interview I can't stop thinking about 🧵 1. In 2015, Musk was OpenAI's biggest supporter, pledging $1B.

But here's the twist: Musk himself wanted OpenAI to be for-profit.

He even proposed merging it with Tesla.

The board's rejection sparked tech's biggest rivalry...

This is the story of how BlackBerry lost $77B in market value.

They dismissed the iPhone as a "toy."

Then they made one catastrophic decision that destroyed their empire.

The shocking truth behind BlackBerry's fall from grace: 🧵 Let's go back to 2007.

BlackBerry was unstoppable. They owned 50% of the US smartphone market and 20% globally.

Their subscriber base hit 8 million users, with over 1 million new subscribers
in a single quarter...

This tech feature has crippled your brain.

It uses the same dark psychology as slot machines.

And Big Tech makes billions by getting you addicted to it.

You're even falling prey to it right now...

Here's how "digital cocaine" hijacks your brain every 19 seconds: In 2006, Aza Raskin created infinite scroll to improve user experience.

His goal was simple: eliminate the need to click "next page" when browsing.

But what started as a usability feature transformed into something far more sinister:

In 1931, Santa Claus wasn't red.

He was green/blue/yellow and had a different face every time.

Then Coca-Cola hired an artist who painted HIMSELF as Santa Claus...

And accidentally created Christmas as we know it today.

The untold story of advertising's greatest heist🧵 Before Coca-Cola's intervention, Santa's image was inconsistent:

Sometimes he wore green.

Sometimes blue.

Sometimes he was tall and gaunt.

Other times, short and elflike.

There was no "standard Santa" that everyone recognized.

But that was about to change:

Sam Altman's conversation with Harry Stebbings last month blew my mind.

They discussed:

• How OpenAI compares to its competitors
• The future of non-technical founders
• Sam Altman's hiring philosophy

Here are 11 of his insights I can't stop thinking about🧵 1. The "No-Code Revolution" is coming sooner than we think.

Sam predicts we'll first see tools that make coders more productive.

Then, the breakthrough: Software that lets anyone describe an entire company's worth of software and have it built automatically.

But he admits: "That's a ways away."

In 2017, Uber was one of the world's most hated companies.

They lost 200,000 users in a week & were being destroyed by scandals.

Everyone thought they would die.

Until they hired one man who would transform Uber into a $150 billion empire...

Here's exactly how he did it🧵 It started with a simple idea in 2009.

Two entrepreneurs wondered: what if you could request a ride with just your phone?

Simple. Elegant. Revolutionary.

No one could have predicted what happened next...

At 15, he hacked Apple's systems for fun.

At 20, he became Y Combinator's youngest founder ever.

Then he convinced Elon Musk & Peter Thiel to bet $1B on AI.

Now that company is worth $157B and raised $6.6B in funding.

Here's how Sam Altman keeps predicting the future: Born in April 1985, Sam Altman discovered computers early.

His fascination with technology started young.

Unlike other tech prodigies building games, Sam had bigger ambitions:

He wanted to understand how complex systems worked.

In 2002, Microsoft took one of the craziest gambles in corporate history:

Microsoft started CHARGING for something everyone else gave away for free.

The industry laughed. But this ONE decision created a $70 BILLION product.

Here's how Microsoft saw the future: Picture the gaming world in 2006.

Two giants dominated the landscape:

• PlayStation 2 with 100M+ units sold
• Nintendo with decades of gaming experience

And Microsoft, seen as just a software company. The industry doubted Microsoft belonged...

In 2001, 80 million people used this illegal service.

They were sued for $100M — then shut down completely.

2 years later, they pulled off the most unexpected pivot in tech history.

Here's how Napster went from illegal to industry standard🧵 1999: A college freshman's frustration sparked a revolution.

Shawn Fanning, a student at Northeastern University, was tired of dead MP3 links on the web.

So he wrote code for a centralized music database where users could share
files directly.

His nickname "Nappy" became the inspiration for something bigger...

In 2012, Uber and Lyft went to war.

Uber launched a secret program called 'Hell' to spy on thousands of Lyft drivers.

Lyft's response ignited a ruthless price war that lost both companies billions.

Here's the full story: 2012: The ride-sharing revolution begins in SF.

Traditional taxis dominated the streets, charging high prices with poor service.

Within just two years, taxi rides would plummet 65% as two tech startups
went head-to-head.

No one predicted how dirty the fight would get...

The $171,000 lie that could have killed Tesla:

Top Gear, the world's biggest car show, faked a negative review of the Tesla Roadster.

Most companies would have stayed quiet.

Tesla chose war.

Here's the full story: 2008: Top Gear, the world's most influential car show, tests the Tesla Roadster.

The review starts with Jeremy Clarkson praising the car's incredible acceleration and handling.

But then something strange happens:

In 2014, Samsung pulled off one of the biggest heists in tech history.

iPhones had notoriously poor battery lives.

So Samsung convinced millions of iPhone customers to switch with this ONE sneaky trick.

Here's how they did it: Picture this: You're in a crowded airport, your phone battery clinging to its last 1%.

You spot an outlet & feel a wave of relief.

But as you approach, ready to join the huddle of other desperate chargers, you see something that stops you in your tracks...