The most powerful force in human psychology:

It's not money, success, or happiness.

But Gandhi, Abraham Lincoln, and Luke Skywalker all knew its importance.

Here's the universal truth that sways every human decision: Every decision you make, every action you take...

It all comes down to one primal drive.

A force so powerful it's shaped human history, sparked revolutions, and drives our daily choices.

But most people never recognize it...

In 2011, Patagonia did the unthinkable.

They told customers NOT to buy their jackets.

That counterintuitive move 10X’d their brand loyalty.

Here’s the marketing psychology behind their genius: Black Friday 2011. The biggest shopping day of the year.

While every brand screamed "BUY! BUY! BUY!"...

Patagonia took out a full-page ad in The New York Times with a shocking headline:

"Don't Buy This Jacket."

But here's where it gets interesting...

Your brain has been sabotaging your success since birth:

It's biologically programmed to make you quit.

But neuroscientists just found the override switch.

Here's how to put your motivation on auto-pilot:
Most people think motivation comes from willpower.

They believe if they just "try harder" or "stay disciplined" they'll achieve their goals.

But neuroscience shows this approach is completely wrong.

In fact, it's destroying your chances of success. Here's why:

After studying 400+ experts, Robert Greene found something shocking:

They all climbed the same 6 Levels of Excellence.

The problem? Most people quit at Level 2 - The Comfort Zone.

Here's his advice on breaking through to true Mastery:
Most people get this completely wrong.

They think mastery is about talent or luck.

After studying the greatest performers in the world, I've discovered something fascinating about how the brain works.

But here's where everything changes:

This Jewish psychologist survived 3 Nazi camps in 2 years.

How? By watching 100,000+ people die in Auschwitz.

In doing so, he discovered why some prisoners lived while others didn't.

Here's the psychological weapon he used to outlast the Nazis: 🧵 Viktor Frankl was a respected psychiatrist in Vienna.

But in September 1942, the Nazis sent him to Theresienstadt.
He was sent to Auschwitz 2 years later.

There he made a discovery that would transform our understanding of success and failure.

Here's what he witnessed:

Trump's speech was a MASTERCLASS in persuasion.

I analyzed it line by line.

Here are 12 (more) different techniques he brilliantly used: I've analyzed thousands of speeches.

But Trump's took it to another level.

Most people think he just rambles. They're dead wrong.

He's actually using advanced persuasion techniques that transform how people think and act. It's ON PURPOSE.

Here's how he did it at the inauguration:

Trump's speech was a MASTERCLASS in persuasion.

I analyzed it line by line.

Here are 12 different techniques he brilliantly used: Look, I've analyzed thousands of speeches.

But I've never seen anything like this.

Most people think Trump just rambles. They're dead wrong.

He's actually using advanced persuasion techniques that transform how people think and act.

Here's how he did it at the inauguration:

Think Bernie Madoff was just a criminal?

Nope.

He was a master of human psychology.

I studied how he scammed people for $65 billion.

Here's how elite salespeople use his same methods (ethically): Most people think Madoff's success came from his financial expertise.

But that's not what made him dangerous.

His real power came from understanding and exploiting human psychology.

Let me show you what made him unstoppable:

At age 25, I was trained as a sales manager at a Fortune 500 company.

But who they taught me to hire was completely wrong.

Now that I've hired and trained thousands, I can tell you exactly who will be successful.

Here are the 5 characteristics that make the best salespeople: Let me take you back to my first management role.

Fresh out of MBA school, I was taught one golden rule: "Only hire salespeople with 3-5 years of industry experience."

It seemed logical. More experience = better performance.

But I noticed something counterintuitive:

I've spent 21 years training salespeople.

The best do 3 things differently.

Here's what separates elite performers from everyone else: First, let's understand the landscape.

Your customers are being bombarded with hundreds, if not thousands, of sales pitches every month.

At the same time, they're dealing with inflation, supply chain issues, and rising costs.

Their forecasted revenue is flat or declining...

In 1994, Xerox implemented the first structured sales training program.

Their sales increased by $1.2 billion in 3 years.

Here’s what your team can learn from their success: The late 1960s were tough for Xerox.

Their patent monopoly on photocopying was ending.
Japanese competitors were entering their market.

And their sales team still used outdated, pushy tactics from decades ago.

Something had to change...

What do Tom Brady and Toyota have in common?

They both used a forgotten Japanese philosophy to dominate their industries.

It's called "Dantotsu" - and it's why Brady won his last Super Bowl at age 43.

Here's the blueprint for excellence they don't teach you: In 1937, Toyota was a failing textile company.
By 2008, they dominated the auto industry.

In 2000, Tom Brady was a 6th-round draft pick.
By 2021, he won his 7th Super Bowl at age 43.

How?

A forgotten Japanese philosophy that transforms ordinary players into warriors...

The greatest sales secret isn't about technique or scripts.

It's about mindset.

Warren Buffett used it to build Berkshire Hathaway.

Now, top performers are using his framework to dominate sales:

Here's the 3 simple steps: First, let's understand why this matters.

In every market downturn - 2001, 2008, 2015, or March 2020 - there were two types of salespeople:

Those who lowered forecasts and waited.
And those who saw opportunity.

The difference was their mindset.