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I've been sending a lot of similar feedback on travel copy recently, so I thought I'd openly share my top five most common, always-applicable, Mamma-Mia-here-we-go-again tips for strong features writing
#travelwriting #traveljournalists
#travelwriting #traveljournalists
Short sentences, & make them ‘work hard’. Recommending or describing something? A) Make it crystal clear what it is/help the reader visualise it, & B) Make it super tempting (if you can, adding a tip element). Avoid waffle, ‘probablys’, ‘possiblys’, ‘arguablys’. Trim. The. Fat.
‘Show, don’t tell’. Don’t tell me a restaurant ‘offers a menu of upmarket regional dishes’. Tell me some of those dishes! Describe the presentation/décor, namecheck the charming barman or the standout dish you had. See also galleries that ‘showcase a range of contemporary art’😴
Don't worry, I still love you.
OK, now that was the first webinar I stayed till last.
