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0/ Brand as a #ThirdSpace by Habib Ullah Khan
While my poor friend was teaching the class, I was taking notes.
Notes from the Brand as a Third Space lecture with @Huk06 today at @HabibUniversity
#startups #founders #branding #marketing #thirdspace
While my poor friend was teaching the class, I was taking notes.
Notes from the Brand as a Third Space lecture with @Huk06 today at @HabibUniversity
#startups #founders #branding #marketing #thirdspace
1/ The spaces in our lives
1st Space. Home. Where we live, eat, share and sleep.
2nd Space. Work. Where we go work and earn a living.
3rd Space. Coffee shops. Stadiums. Gaming Consoles. Gyms. Trails.
Places where we go to be ourselves or find ourselves.
1st Space. Home. Where we live, eat, share and sleep.
2nd Space. Work. Where we go work and earn a living.
3rd Space. Coffee shops. Stadiums. Gaming Consoles. Gyms. Trails.
Places where we go to be ourselves or find ourselves.
2/ The difference between spaces
The first two spaces are associated with society's expectations - imposed stereotypes and societal models
The third space is associated with aspiration and dreams
The third space is about choice.
The first two spaces are associated with society's expectations - imposed stereotypes and societal models
The third space is associated with aspiration and dreams
The third space is about choice.
