Discover and read the best of Twitter Threads about #techseo

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How to rank for a head term keyword via long tail keywords, without link-building, for new niche websites, service-based businesses, and any type of website.

๐ŸŽPlus a bonus FREE @googledocs content brief template.

๐Ÿงต๐Ÿ‘‡
First of all, head terms are popular searches.

For example:
โ–ช๏ธ wedding dress
โ–ช๏ธ bitcoin
โ–ช๏ธ credit card
โ–ช๏ธ iPhone
โ–ช๏ธ SEO freelancer
โ–ช๏ธ dentist near me
โ–ช๏ธ jeans

But here's the thing: ranking for head terms are f*cking competitive. Like seriously ๐Ÿ’€๐Ÿ˜…
Eg, using @semrush, "wedding dresses" has a global search volume of 1.2 million PER MONTH and the regional breakdowns are *very* respectable.
Read 26 tweets
Does #technicalseo scare you?

Have you been putting it off?

I hear you.
I see you.
I've got you.
Because I was you.

For all you "non-technical" SEOs out there, here's a shortcut to getting better with #techseo ๐Ÿ‘‡๐Ÿงต
Technical SEO is about uncovering inefficiencies a site's webpages have to be crawled, rendered, indexed, and ranked.

But this scope of work is SUPER broad.

๐Ÿ“‹ Find out what could be holding it back with a 170+ point technical SEO checklist I made just for Wordpress builds ๐Ÿ‘‡
Now before you get started, a few things:
โ€ข you do NOT have to complete all the checks
โ€ข there is no fail grade, instead;
โ€ข a 'triage' using IFS statements gives you a prompt to consider your next steps
โ€ข pass = โœ”๏ธ (generally speaking)
โ€ข requires attention = dig a lil deeper
Read 25 tweets
Friday thread time featuring images!

Here's a quick summary thread on how I structure my content pages on my sites.

I'm currently in the process of moving my older sites into this format too.

๐Ÿงต #seo #nichesites #nichecontent
First up we have a header section this has

โœ… Relevant image. Optimised and responsive.
โœ… Large title, usually the main keyword
โœ… Breadcrumb - make sure to use Breadcrumb Schema
โœ… Table of Contents - Longer posts this should be collapsed with a "show table of contents" button
Core Section - We have an introduction section which includes

โœ… H2 with a variation on the H1
โœ… Large lead paragraph
โœ… Bold paragraph that solves the question the page is trying to answer
โœ… Continuation paragraph to lead into the rest of the sites content
Read 16 tweets
In this thread.

"How I lowered the page load time of CNN.com from 18 seconds to 2.75 seconds with no development work".

#pagespeed #webperf #techseo
Here is some more proof. Below you can see the before and after screenshots of my tests and times in the Chrome Network tab.

Caveat: the Finish time never stops on CSS due to external scripts constantly running. The screenshot was when it stabilised though. CNN BeforeCNN After
Post 3! The game is up! I didnโ€™t really do this. :D

Iโ€™m going to show you how in DevTools you can measure the potential gains that can be had by removing bloated scripts. This method is great to get buy-in from other teams before going ahead deleting anything from the code.
Read 16 tweets

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