Discover and read the best of Twitter Threads about #spokenwordaudio

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Some insightful takeaways from today's @edisonresearch & @NPR #spokenwordaudio research that finds audio listening continues to grow! Here are some quick takeaways. 馃憞
Yes. AM/ FM continues to dominate BUT it's dropping as on-demand audio increases including on smart devices.
And, yes the #COVID19 pandemic has affected our listening habits.
Read 4 tweets
Disponible informe #SpokenWordAudio 馃嚭馃嚫 @edisonresearch y @NPR: 3 ideas globales + 3 reveladoras evidencias:

馃帶 El #audio gana peso en ecosistema medi谩tico
馃帶 Sube consumo de #palabra en detrimento de #m煤sica
馃帶 El #m贸vil impulsa #audio m谩s en j贸venes

馃敆 buff.ly/2qR9PHx Image
1/3. Atenci贸n a las razones para elegir opciones de #audio:

馃帶 La #radio gana como canal de #informaci贸n (53%)
馃帶 #Podcasts y #audiolibros se imponen para #entretenimiento (61%)
馃帶 El #podcast, favorito en #divulgaci贸n (61%)
馃帶 Los #audiolibros, preferidos para relajarse (51%) Image
2/3. Casi 60% oyentes consumen #audio en dispositivos digitales (77% de ellos son menores 54). 驴Eso afecta a consumo? 隆S铆!

馃帶 54% oyentes digitales ELIGEN lo que escuchan
馃帶 63% oyentes anal贸gicos escuchan lo que emite #radio
馃帶 Los digitales escuchan m谩s tiempo que anal贸gicos Image
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