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SEO Recommendations execution Issues + What to Do for Success in 2023 🚀
The top execution challenges shared in the #SEOFOMO SEO Auditing Survey are:
* Decision makers priorities & understanding
* Org factors
* Tech & overall Constraints
What to do About it? Read on...
The top execution challenges shared in the #SEOFOMO SEO Auditing Survey are:
* Decision makers priorities & understanding
* Org factors
* Tech & overall Constraints
What to do About it? Read on...
1. Enough of recos of +20 pages with complex prioritization that nobody will read. Apply a radical SEO prioritization approach delivering a top 10 actions plan featuring only high-impact executions with an executive summary explaining the “why” and value for the business.
2. Always establish an SEO quality framework with education (to set an understanding base), validation and monitorization workflows in the organization, to prevent, catch and address issues fast. Do it along the reco's delivery. I've spoken about it here: speakerdeck.com/aleyda/goodbye…
Llevo 22 años trabajando en Marketing Digital
Estas son las 9 Newsletters que me dan todo lo que necesito para mantenerme actualizado
Estas son las 9 Newsletters que me dan todo lo que necesito para mantenerme actualizado
Marketing Digital
#RebujitoMarketing @marianhorta
Bi-Semanal // Lunes // Español
rebujitomarketing.com
#RebujitoMarketing @marianhorta
Bi-Semanal // Lunes // Español
rebujitomarketing.com
Achieving SEO results is hard.
Higher SEO maturity across most profitable industries Better user search experience and quality required to rank. More complexity to manage SEO project execution.
Here's how 6 ways to make SEO audits that actually impact results 👇
1/n
Higher SEO maturity across most profitable industries Better user search experience and quality required to rank. More complexity to manage SEO project execution.
Here's how 6 ways to make SEO audits that actually impact results 👇
1/n
1. Make your SEO audits solutions focused to develop action-driven recommendations.
We’re not paid to identify SEO issues, but to provide solutions for them and achieve results.
Each recommendation should show: What is happening, Where does it happen, and How to fix it.
...
We’re not paid to identify SEO issues, but to provide solutions for them and achieve results.
Each recommendation should show: What is happening, Where does it happen, and How to fix it.
...
2. Connect each of your SEO recommendations to SMARTER SEO goals.
Explain how the SEO actions you provide will help you to achieve the established SMARTER SEO goals.
Can’t tie a recommendation to one of the SEO goals? It’s a non-problem and shouldn’t be prioritized.
...
Explain how the SEO actions you provide will help you to achieve the established SMARTER SEO goals.
Can’t tie a recommendation to one of the SEO goals? It’s a non-problem and shouldn’t be prioritized.
...
Reading marketing newsletters is a smart way to learn faster.
Here are the top 15 you need in your inbox today:
Here are the top 15 you need in your inbox today:
1. Marketing Examples
"There is no such thing as a new idea... We simply take a lot of old ideas and put them into a sort of mental kaleidoscope." Mark Twain
Need to spark the muse for your mktg campaigns?
@GoodMarketingHQ is a creative springboard.
marketingexamples.com/newsletter
"There is no such thing as a new idea... We simply take a lot of old ideas and put them into a sort of mental kaleidoscope." Mark Twain
Need to spark the muse for your mktg campaigns?
@GoodMarketingHQ is a creative springboard.
marketingexamples.com/newsletter
@GoodMarketingHQ 2. Foundation Inc
Not to blow our own horn...
But if you want an in-depth look into the strategies top B2B and Tech companies use to achieve success...
Then this is for you.
You'll get exclusive access to marketing case studies every Tuesday.
content.foundationinc.co/insights-1
Not to blow our own horn...
But if you want an in-depth look into the strategies top B2B and Tech companies use to achieve success...
Then this is for you.
You'll get exclusive access to marketing case studies every Tuesday.
content.foundationinc.co/insights-1
2⃣9⃣ Newsletters That Will Make You A Better SEO
@LidiaInfanteM created a list of newsletters to help you choose the right ones that will keep you up to date on everything #SEO and make you better at your job.
Check it out:
🔗 bit.ly/3GfAy1z
#DigitalPR #marketing
@LidiaInfanteM created a list of newsletters to help you choose the right ones that will keep you up to date on everything #SEO and make you better at your job.
Check it out:
🔗 bit.ly/3GfAy1z
#DigitalPR #marketing
The list includes:
#SEOFOMO by @aleyda
The @Moz Top 10
The SEO MBA by @tomcritchlow
#WTSNewsletter by @techseowomen @areej_abuali
WTF is SEO? by @jessiewillms @shelbyblackley
@seo_notebook
Search News You Can Use by @Marie_Haynes @mhc_inc
SEO Tweets by @AdamDDurrant
[1/4]
#SEOFOMO by @aleyda
The @Moz Top 10
The SEO MBA by @tomcritchlow
#WTSNewsletter by @techseowomen @areej_abuali
WTF is SEO? by @jessiewillms @shelbyblackley
@seo_notebook
Search News You Can Use by @Marie_Haynes @mhc_inc
SEO Tweets by @AdamDDurrant
[1/4]
The list includes:
Rich Snippets by @Jammer_Volts @TTTSEOCommunity
#SEOForLunch by @NickLeRoy
Google Sheets Tips Weekly by @benlcollins
The Simmer by @SimoAhava
The Marketing <> Analytics Intersect by @avinash
@theweeklypr by @BethanieJane
Work in PRogress by @AbiBennetts
[2/4]
Rich Snippets by @Jammer_Volts @TTTSEOCommunity
#SEOForLunch by @NickLeRoy
Google Sheets Tips Weekly by @benlcollins
The Simmer by @SimoAhava
The Marketing <> Analytics Intersect by @avinash
@theweeklypr by @BethanieJane
Work in PRogress by @AbiBennetts
[2/4]
I have just signed up as a mentor and will share in the next #SEOFOMO too! Please take a look at what @chimammeje shares and let's support BIPOC freelancers from developing countries to help close the existing gap! 👇
@chimammeje ... as someone who was born/grew up/study in a developing country (Nicaragua) and was lucky & fortunate to have the chance to study and develop my professional career in Spain too, I know well how hard it can be to develop yourself professionally in a developing country...
... and how different it can be when you live/work in a developed one too! There's a huge gap not only in terms of payment but *access* to work, and *how* you're perceived.. just because of where you're based, which is ridiculous. I really expect the popularity of remote work...
مساء النور
📢 حيلة تسويقية لتعزيز وصول محتواك للناس
عندما تكتب مقالًا أو عدد نشرة بريدية ذكرت فيه أشخاصًا أو شركات أو مبادرات
عندما تنشره في تويتر أشر لهم كما فعلتُ أنا في مقالي البداية بما لديك من موارد: أنتَ تعيش في عصرٍ غير مسبوق
👇
📢 حيلة تسويقية لتعزيز وصول محتواك للناس
عندما تكتب مقالًا أو عدد نشرة بريدية ذكرت فيه أشخاصًا أو شركات أو مبادرات
عندما تنشره في تويتر أشر لهم كما فعلتُ أنا في مقالي البداية بما لديك من موارد: أنتَ تعيش في عصرٍ غير مسبوق
👇
الآن هناك احتمالان كلاهما حلو
✅ أن يعجب المذكور بالتغريدة أو الثريد ويعيد التغريد
✅ ألا يعجب بها ولا يتفاعل. لكنك وقتها تكون قد نسبت الفضل لأهله وفعلت واجبك
هذه الممارسة فعّالة في التسويق إن مارستها لفترة
✅ أن يعجب المذكور بالتغريدة أو الثريد ويعيد التغريد
✅ ألا يعجب بها ولا يتفاعل. لكنك وقتها تكون قد نسبت الفضل لأهله وفعلت واجبك
هذه الممارسة فعّالة في التسويق إن مارستها لفترة
من منافعها:
☑️ تحفّز الناس على التواصل معك مما يعزز شبكتك المهنية
☑️ تُنشّط حسابك في تويتر وترفع من مدى وصول محتواك
☑️ ترفع حظوظك في أن يتعرف ناس جدد عليك يسمعون بك لأول مرة
☑️ تحفّز الناس على التواصل معك مما يعزز شبكتك المهنية
☑️ تُنشّط حسابك في تويتر وترفع من مدى وصول محتواك
☑️ ترفع حظوظك في أن يتعرف ناس جدد عليك يسمعون بك لأول مرة
Looking back to 2021 👀 I focused on sharing SEO templates/checklists/flowcharts to facilitate others work & learning journey! Here are the top ones:
1. The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]: aleydasolis.com/en/search-engi…
...
1. The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]: aleydasolis.com/en/search-engi…
...
...
3. Free SEO Recommendations Prioritization & Presentation Templates in Google Sheets & Slides: aleydasolis.com/en/search-engi…
...
3. Free SEO Recommendations Prioritization & Presentation Templates in Google Sheets & Slides: aleydasolis.com/en/search-engi…
...
💡How to identify trustworthy information💡
At the beginning of an SEO career, it can be difficult to recognise trustworthy information.
How do you discern which articles are accessible vs an article that is overly simplified?
Finding trustworthy information. A thread🧵
At the beginning of an SEO career, it can be difficult to recognise trustworthy information.
How do you discern which articles are accessible vs an article that is overly simplified?
Finding trustworthy information. A thread🧵
As an SEO specialist, even a beginner, it is our duty to use accurate and correct information.
Explaining complex information in a way that is easy to understand to beginners differs from simplifying complex information such as avoiding part of the concepts.
Explaining complex information in a way that is easy to understand to beginners differs from simplifying complex information such as avoiding part of the concepts.
For basic information about how Google works, rely on information provided by Google ➡️ Anything in developers.google.com/search/ is generally trustworthy.
Bonus: it is available in 19 languages
@googlesearchc
Bonus: it is available in 19 languages
@googlesearchc
To celebrate the #100KFollowers:
💥 10 Errors I've done as an SEO (I wish I had been warned of), & how to avoid them...
1. Saying yes to what looked as attractive SEO job/projects w/o validating well there was a fit for SEO, resulting in unsuccessful processes.
...
💥 10 Errors I've done as an SEO (I wish I had been warned of), & how to avoid them...
1. Saying yes to what looked as attractive SEO job/projects w/o validating well there was a fit for SEO, resulting in unsuccessful processes.
...
...
Early in my career as an SEO, I accepted what looked to be "attractive" positions or projects just to later realize decision makers were not really invested in the project, there were little resources or no flexibility to execute, and ended up being in professional...
Early in my career as an SEO, I accepted what looked to be "attractive" positions or projects just to later realize decision makers were not really invested in the project, there were little resources or no flexibility to execute, and ended up being in professional...
... scenarios that were negative/stressful.
This is why it’s critical to not feel “pushed” to pitch/accept “any potential opportunity” coming your way: not every company is ready! Check first if there's fit with resources, flexibility, goals and context of the company.
...
This is why it’s critical to not feel “pushed” to pitch/accept “any potential opportunity” coming your way: not every company is ready! Check first if there's fit with resources, flexibility, goals and context of the company.
...
A new edition of #SEOFOMO has been just sent with the latest + best in SEO featuring awesomeness from @lazarinastoy @GregBernhardt4 @lilyraynyc @olgazarzeczna @samtorresatl @DanielHereMe @ChouinardJC @rishil @NachoMascort and more! Check your emails 🙌 ...
This week's #SEOFOMO SEOs to follow are the following brilliant #brightonseo speakers who've shared their excellent presentations over here:
@FayeWatt
@sophiegibson
@__nca
@emmathompsonseo
@cyberandy
@stekenwright
@dansmull
@LeeFootSEO
Follow. Them. Now. 🙌🤩
@FayeWatt
@sophiegibson
@__nca
@emmathompsonseo
@cyberandy
@stekenwright
@dansmull
@LeeFootSEO
Follow. Them. Now. 🙌🤩
A new edition of #SEOFOMO has been just sent with awesomeness from @dr_pete @CyrusShepard @MordyOberstein @KorayGubur @mdeziel @davewsmart @GrantonJasmine @randfish @bmrothenberg @sistrix and more! Check your emails 🙌 ...
I'm mind blown by the number of referrals #SEOFOMO has gotten this last week since the announcement of the SEO Mentorship Giveaway 🤯🤩🙌 If you haven't yet ... participate now by subscribing seofomo.co and referring two people 😉 ...
... and, a huge *thank you* to all of you who have referred at least 2 subscribers in the last days to #SEOFOMO 🙏
@chrispahor
@radkitten
@KerrySherinPR
@NikosTaskos
@AndrejaCicak
@theseomama
You Rock 💪 I really appreciate your support 🤩🙌
@chrispahor
@radkitten
@KerrySherinPR
@NikosTaskos
@AndrejaCicak
@theseomama
You Rock 💪 I really appreciate your support 🤩🙌
... @CaitlinTheSEO thank you so very much for your kind #SEOFOMO support! You're amazing 👏☺️
If you’re a builder/maker/writer/etc: whatever you create, esp at the start, even if it’s super useful, attractive and for free ... you NEED to promote. The more you don’t have a established brand/following: the more you need to promote. There’s no shame on promoting at all ...
... is part of the journey, just do it in a meaningful, relevant way! We’ve all been there and even if we have now a more established following/brand we continue to promote to get what we make visibility. Have you seen how I share about #seofomo, #learningseo or @remotersnet? ...
... there’s this fallacy about: create something great and the rest will come! Why? I don’t want to leave anything to “chance” especially if I’ve invested (and I’m proud) of what I’ve build: I’ll promote every single time 💪 the best? This compounds over time 😉 ...
