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Hello SEO friends! 👋 I'm Alizée, a freelance SEO consultant with a passion for specialty coffee and knitting.
I'll be taking over the #SEOthread today to talk about using #searchintent to optimise product pages 🤓
So get cozy, grab a notepad, and read on! 😉↓ @AlizeeBaudez
I'll be taking over the #SEOthread today to talk about using #searchintent to optimise product pages 🤓
So get cozy, grab a notepad, and read on! 😉↓ @AlizeeBaudez
First things first, search intent is the purpose of a user’s search.
There are 4 type of search intent:
→ Navigational = find something or a website
→ Informational = research
→ Commercial = compare options
→ Transactional = buy, complete an action
#SEOthread @AlizeeBaudez
There are 4 type of search intent:
→ Navigational = find something or a website
→ Informational = research
→ Commercial = compare options
→ Transactional = buy, complete an action
#SEOthread @AlizeeBaudez
Do you notice how information, commercial and transactional search intent coincide with the buyer's journey?
You want your website's content to take the user through each step of the journey.
Ex: blog posts, homepage information, product details, etc.
#SEOthread @AlizeeBaudez
You want your website's content to take the user through each step of the journey.
Ex: blog posts, homepage information, product details, etc.
#SEOthread @AlizeeBaudez
