Discover and read the best of Twitter Threads about #messengers

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We recently explored: A Rockefeller communication manual on #contacttracing, the [Share] Verified (UN/Purpose) guide on vaccine #communications, & insights from The #Vaccine Confidence Project.
Here is another from The Behavioral Insights Team - "at the heart of the #UK gov't".
Spun from the "heart of the UK gov't", The Behavioral Insights Team expanded to a global consulting firm "w/ offices around the world... Our work spanned 31 countries in the last year alone...Our growing portfolio of #BI #Ventures makes #behaviouralscience-backed tools..."
The strategic & coordinated campaigns for global vaccine roll-outs & uptake, must be understood as #advertising/ marketing. The more subtle, the more effective. Billions $$$ have been invested for one simple reason: huge returns. What we see today - has been years in the making.
Read 38 tweets
"This is our moment of opportunity! But how?"

This is a short thread on how "trusted #messengers" & technology ("#vaxbots"; "vaccine bots"; AI) will (most certainly) be utilized to mitigate/overcome vaccine hesitancy.

Vaccine Confidence Project, Nov 9 2020

#COVID19
A "Pro-vaccinate #movement"

"The big search for new, trusted messengers to reach the hesitant audiences (Kim Kardashian or the #NHS?)"

"#Health Providers are confused". In truth, many health providers are not confused. Rather, they are increasingly concerned.
"Increasing Confidence in the Flu #Vaccine among African Americans and Implications for #COVID19 vaccines"

"Building #trust"

"We have built many relationships and a high degree of credibility which means we can engage other researchers with our community partners."
Read 13 tweets

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