Discover and read the best of Twitter Threads about #digitalcapitalism
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New article out on the subjectivity and class formation of #techworkers. I argue that tech workers would be misunderstood as "entrepreneurial selves". Rather, their subjectivity points to a transformation of post-Fordist work culture
Open-access here: journals.sagepub.com/doi/full/10.11…
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Open-access here: journals.sagepub.com/doi/full/10.11…
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Based on 40 interviews with tech workers, I show how they cultivate a return of social critique, a concern for diversity, an ethic of mindfulness, and a lifestyle of ordinariness. These distinct forms of subjectivity signal the formation of a new middle-class fraction
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However, the article also considers how this transformation of white-collar subjectivity entails novel forms of distinction, and how it may be appropriated as yet another new spirit of capitalism #digitalcapitalism #digitallabour
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