Discover and read the best of Twitter Threads about #d2c
Most recents (11)
AI will create so many new opportunities in 2023. How do I avoid being left behind as a #D2C operator?
Here is a thread 🧵of ideas I’m ideating right now as an AI dummy.
What am I missing?
Here is a thread 🧵of ideas I’m ideating right now as an AI dummy.
What am I missing?
#1: Cut customer service response times with AI-powered emails
Response time & conversion rate = directly correlated
Many sites use a chatbot to optimize response time, but this can lead to slower load times.
How do we get faster response times for email (e.g., for @LinjerCo)?
Response time & conversion rate = directly correlated
Many sites use a chatbot to optimize response time, but this can lead to slower load times.
How do we get faster response times for email (e.g., for @LinjerCo)?
Here’s what I imagine:
1. Customer emails us: “Where is my order?”
2. Our system reads the email, sees sender, pulls up order info, pre-populates reply:
1. Customer emails us: “Where is my order?”
2. Our system reads the email, sees sender, pulls up order info, pre-populates reply:
Across day 1 at #SPL22, priorities and challenges for sports properties seems to be overwhelmingly consistent across the board. #Data, owned platforms (O&O), content creation.
Here's a thread with some points I've picked up:
🧵
Here's a thread with some points I've picked up:
🧵
1) Audience data and the drive to know more about the fan. No-one seems to be happy with what they have. Is this complete picture of their fan idealistic over realistic? Seems everyone has different holes they're trying to plug.
2) It's unclear everyone knows what the 'complete' fan data picture actually looks like, or even just what they think is missing from their data mix right now.
Anyone wondering what is happening in #BuyNowPayLater in the world's biggest digital market (🇮🇳)?
Today we put out our 2021 annual report with lots of consumer insights and learnings for the industry. 🔥
Some highlights (1/🧵)
Today we put out our 2021 annual report with lots of consumer insights and learnings for the industry. 🔥
Some highlights (1/🧵)
India took to #BNPL in a big way in 2021 and it emerged as a loved payment option across the country. We saw demand from 99% of pin codes.
We added the most customers in the 23-26 years age group but saw demand from 18 to 66-year-olds...
We added the most customers in the 23-26 years age group but saw demand from 18 to 66-year-olds...
Millennials and Gen Z are loving the ease and convenience of BNPL. We saw 2X growth in millennials and 3X growth in Gen Z using BNPL. 🤩
Female customer base was up by 143% ♀️
Tier II and III cities continue to drive demand for #BNPL
Female customer base was up by 143% ♀️
Tier II and III cities continue to drive demand for #BNPL
So many INCREDIBLE #D2C brands coming out of India right now. 🇮🇳 World-class products that I hope can be taken to the world 🌏
I import almost nothing these days and genuinely wish some of my UK/US friends could have access to the brands I do here.
Pls share more reccos 🙏
I import almost nothing these days and genuinely wish some of my UK/US friends could have access to the brands I do here.
Pls share more reccos 🙏
Loving @habbithealth 50 cal high protein ice cream. First of its kind tech and surprisingly good taste
I can't stop raving about my @myblissclub leggings. The branding is on point and they have FOUR pockets. 😂 #ifyouknowyouknow
How do you grow a #D2C startup from idea to 8 figures?
After working with 100+ brands, I have seen some raise millions and others go on Shark Tank.
Here are the 22 things to do.
See thread:
After working with 100+ brands, I have seen some raise millions and others go on Shark Tank.
Here are the 22 things to do.
See thread:
1/ Get the Product Right. If Not, Nothing Matters.
How?
- Be different >> @WearAtoms has 1/4 sized shoes
- Know your persona >>> Bala Shoes Has nurses
- Solve a problem >>> @wearehims and balding
How?
- Be different >> @WearAtoms has 1/4 sized shoes
- Know your persona >>> Bala Shoes Has nurses
- Solve a problem >>> @wearehims and balding
2/ Launch on the Back of Your Flagship Product
What product do people talk about the most? What has the highest conversion rate?
- @gf_collective >> Leggings
- @Bonobos >> Dress Pants
- @universalstand >> The Geneva "Travel Dress"
What product do people talk about the most? What has the highest conversion rate?
- @gf_collective >> Leggings
- @Bonobos >> Dress Pants
- @universalstand >> The Geneva "Travel Dress"
“Beauty is freedom – from being judged. Freedom to experiment. To be. Some beliefs are beyond targets and numbers,” Vineeta Singh @runophilia, CEO at SUGAR Cosmetics tell us
@kaushikmkj #beauty #D2C
@kaushikmkj #beauty #D2C
Vineeta had always felt strongly about building something with women as the core target audience and that’s how SUGAR Cosmetics was born in 2015, with just two products, one of which became a bestseller and paved the way for expanding its stable to 450 SKUs today! @trySUGAR
SUGAR was digital-only till 2017, but cofounders always believed that a retail play is imperative to build a large business. Since then, the company has added over 40 exclusive outlets or kiosks with a presence in over 1,750 retail touchpoints.
#D2C #ecommerce #cosmetics
#D2C #ecommerce #cosmetics
The new-age #D2C brands are going beyond #marketing gimmicks. The focus is more towards delivering a product with a purpose and communicating the same through different marketing strategies and tools.
#D2Cmarketing #ecommerce
inc42.com/features/heres…
#D2Cmarketing #ecommerce
inc42.com/features/heres…
India's consumer brands are not only skipping the third-party retailers and distributors by going #D2C, they are looking at offering authentic brand experiences. The direct feedback gained through the D2C model helps them develop a strong brand narrative and build brand value!
“We focus on dissemination of information on hygiene through our social media campaigns and our products regularly get organically promoted by more than 8K social media influencers on platforms like Instagram,” says @vikkivik, founder, Pee Safe
The rise of ecommerce platforms like @magento @WooCommerce, @ecwid, @BigCommerce @Shopify, others has made it simple for India's consumer brands to move online quickly and go the D2C way.
#ecommerce #ecommercebusiness #directtoconsumer #d2ctrends
inc42.com/playbooks/indi…
#ecommerce #ecommercebusiness #directtoconsumer #d2ctrends
inc42.com/playbooks/indi…
“Brands now want a scalable agile platform wherein they can launch their stores within a short span of time. They want platforms that support automation tools, innovative customer engagement tools and lower running costs,” says @Anuroof, Head of Marketing at @Shopify
For many #D2C brands, Shopify seems to be the go-to option as it offers a simple interface. However, few others have found a different fit for their businesses as well. For instance, for @Melorra_com, @magento as a backend platform solves the problems of scale and automation
Despite the long-term vision of most D2C brands being autonomy in operations and vertical integration, why most brands in India have adopted an omnichannel approach? #d2c
"To go totally D2C, you have to be a well-funded startup with deep pockets and you should be betting on building a long term ecommerce #D2C business, or it becomes impossible to sustain,” The Man Company founder @hiteshdhingra
Relying on online marketplaces such as Amazon, Flipkart is key to achieving pan-India scale and then bringing the existing customers to native platforms. Some exceptions would be brands like Country Delight where 98% business comes from native platform chakrigade
We had an insightful conversation with @shopify india yesterday. If you are a #D2C brand with an online shop or planning to set one, follow the thread. #d2cinsider #shopify #cheatsheet
What are the benefits of @Shopify you ask? fully hosted #diy application, low cost, store setup on subscription model, user friendly, stable technology, 99.98% uptime and excellent #CustomerService #d2cinsider #cheatsheet
#shopify gold is now shopify plus - a product built for mid to super enterprise customers; provides an array of rest based APIs helping configure a lot of things; lots of apps, plugins available from Shopify and third party for customization #d2cinsider #cheatsheet
Why #D2C strategy is the way ahead in the retail sector?
Here's the blog we wrote on the lessons form @theragecoffee
blog.hellomeets.com/lessons-from-b…
And a short summary in A THREAD ⬇️
Here's the blog we wrote on the lessons form @theragecoffee
blog.hellomeets.com/lessons-from-b…
And a short summary in A THREAD ⬇️
1. No intermediaries. You save alot when you don't have to pay middle men.
2. More controle over your production, supply chain, brand and marketing.
