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WordPress has a lot of room to grow at the enterprise level ✨ Last night, I spoke at the WP Enterprise Gap event which was fully packed at #WCEU — all hosted by the amazing and growing agency alliance.
A 🧵 on our opportunities...
A 🧵 on our opportunities...
We tend to use these WordPress adoption numbers everywhere (such as 43% of the web, etc.). These are numbers to be proud of, but imho not KPIs to lead the way. Let's dig into some of the data behind these figures...
I looked at the new WP sites detected in the last quarter (within the Top 100k of global sites — as this is generally a decent scope for enterprise). I feel this is the closest representation of what is happening "now" in terms of traction...
Yesterday at #WCEU, I had a brief conversation on contributing to open source as a company. I referred to #sustainability as an approach to doing business which embeds but also goes beyond the environmental aspects of the term.
Let me try and connect a few dots… 🧵
Let me try and connect a few dots… 🧵
What do topics like sustainability, accessibility, progressive enhancement, ethics, diversity, and data privacy have in common?
1️⃣ Tech people talk about them a lot (at least in my neck of the web).
2️⃣ Few companies incorporate them well *as a whole*.
Why is that?
1️⃣ Tech people talk about them a lot (at least in my neck of the web).
2️⃣ Few companies incorporate them well *as a whole*.
Why is that?
Because change is hard. And being the proverbial ‘change you want to see in the world’ – in an economy dominated by mega corps, perhaps having to answer to investors, certainly needing to drive revenue, probably while battling a bazillion problems – can feel near impossible.
Leading up to my Landing Page course, here are 100 Landing Page hot tips over the next 100 days.
Simply follow this thread 👇 or get em dripped to email: onepagelove.com/100
🔥 Landing Page Hot Tip #01 - Utilize testimonials to further highlight features & answer doubts:
Simply follow this thread 👇 or get em dripped to email: onepagelove.com/100
🔥 Landing Page Hot Tip #01 - Utilize testimonials to further highlight features & answer doubts:
🔥 Landing Page Hot Tip #02 is showcase testimonials from a similar demographic to your potential customer.
Selling enterprise-level support software? Curate testimonials from enterprise-size businesses:
(bonus guide: how to request great testimonials: onepagelove.com/requesting-tes…)
Selling enterprise-level support software? Curate testimonials from enterprise-size businesses:
(bonus guide: how to request great testimonials: onepagelove.com/requesting-tes…)
🔥 Landing Page Hot Tip #03 is fewer images, better images.
Good imagery builds trust and trust is the foundation for conversions.
Spend the money.
Get a photoshoot of your team, your product, your food. The ROI of a professional photoshoot is pretty much guaranteed.
Good imagery builds trust and trust is the foundation for conversions.
Spend the money.
Get a photoshoot of your team, your product, your food. The ROI of a professional photoshoot is pretty much guaranteed.
My @Uber driver last night, going home from airport asked me where was I coming from.
Told here about #WCEU
- what is that, she asked.
- the European Conference for #WordPress, I said.
Her eyes sparkling, she grabbed the wheel firm, looked in the rear view mirror at me and said,
Told here about #WCEU
- what is that, she asked.
- the European Conference for #WordPress, I said.
Her eyes sparkling, she grabbed the wheel firm, looked in the rear view mirror at me and said,
almost whispering:
- I installed that last week on my own, I want to sell accessories for women online, to support my kids.
No wedding ring on her hand, but I did not ask details, not sure if single mom or not.
Instead, once we arrived, I spent 30’ going over ecommerce options
- I installed that last week on my own, I want to sell accessories for women online, to support my kids.
No wedding ring on her hand, but I did not ask details, not sure if single mom or not.
Instead, once we arrived, I spent 30’ going over ecommerce options
for WordPress, recommended @WooCommerce, explained #SSL and #GDPR.
She only interrupted a few times to say “wait, wait!” as she was writing notes on her phone.
I was cold, exhausted, my family waiting inside, yet I was fascinated to share as much as possible with her. #WCEU
She only interrupted a few times to say “wait, wait!” as she was writing notes on her phone.
I was cold, exhausted, my family waiting inside, yet I was fascinated to share as much as possible with her. #WCEU
