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🚨#Tata Sons has invested more than $2 billion in super app #TataNeu, which has seen a surge in business after being reworked in time for the just-concluded Indian Premier League (IPL), Tata Digital CEO Pratik Pal told ET in an interview.
The app, which completed a year on April 7, was given a new design as well as improved navigation and payment systems, resulting in its best growth phase on all counts, including revenue, said Pal, who was appointed Tata Digital #CEO in 2019.
“The app had over one million seconds of on-screen visibility through on-ground branding and around 110 million campaign reach with 13 million installs and 75 million visits during the IPL,” Pal said in his first interview as Tata Digital CEO.
