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This #Tata co. is leveraging the Tata Brand REALLY WELL to transform this shady market 👇
#SomeStats
👉 Annual gold demand in India is ~800 tonnes (60 Bn USD) - India is second largest consumer of Gold
👉 Indian families hold an estimated 25,000 tonnes of gold (~2 Trillion$)
👉 Unorganised market with families buying from small jewellers trusted across generations
👉 Annual gold demand in India is ~800 tonnes (60 Bn USD) - India is second largest consumer of Gold
👉 Indian families hold an estimated 25,000 tonnes of gold (~2 Trillion$)
👉 Unorganised market with families buying from small jewellers trusted across generations
#IssuesWithJewelleryMarket
❌ Dishonest jewellers selling low quality (carat) gold at high rates. Example: They would charge for 22 carats and hand over 18 carat gold
❌ Non transparent refund and return policy
❌ Dishonest jewellers selling low quality (carat) gold at high rates. Example: They would charge for 22 carats and hand over 18 carat gold
❌ Non transparent refund and return policy
