Discover and read the best of Twitter Threads about #OldMonk
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The story of the iconic rum brand from India which has a dominating presence not only in India but globally as well - Old Monk!
A thread on #oldmonk (1/10)
A thread on #oldmonk (1/10)
The story behind Old Monks starts in 1855 in the quant hill town of Kasauli in Himachal Pradesh when a man named Edward Dyer sets up a Brewery which later merged with Meakin and co. ltd in the early 1900s to form "Dyer Meakin Breweries" (2/)
The brewery started by making beers and supplying it to the British army and defense canteens. 2 years after independence, the company was acquired by Narendra Nath Mohan and renamed to "Mohan Meakin Brewries" which went on to launch the star product of Old Monk in 1954 (3/)
Here's an interesting story. Way back in 1955 a mysterious Monk appeared in Faizabad in UP who was allegedly believed to be Netaji Subhash Chandra Bose in hiding and was better known as Gumnami Baba. One of his close friends was Ved Rattan Mohan, an Industrialist from UP.
Ved Rattan Mohan was the Industrialist owning the legendary Mohan Meakin brand and manufactured Spirits in Ghaziabad.
It's believed that somewhere in the 60s he formulated the Famous Dark Rum which would become the Signature drink of Generations to come. And he named it after his Friend and Idol, Netaji Bose hiding as a Monk. Thus was born #OldMonk
