Discover and read the best of Twitter Threads about #MarketingTwitter
Most recents (24)
1/ Do you remember the Spotify boycott in January and headlines like this in the media?
Did you wonder what happened to the actual Spotify revenues and subscriber numbers?👇
cc @tuchmanna @zhu_xinrong
#EconTwitter #MarketingTwitter
Did you wonder what happened to the actual Spotify revenues and subscriber numbers?👇
cc @tuchmanna @zhu_xinrong
#EconTwitter #MarketingTwitter
2/ We looked into Spotify’s subscriber and revenue numbers in the US and found a null boycott effect: Spotify’s subscribers continued to grow at a rate statistically indistinguishable from the pre-controversy trend.
3/ We discuss similarities and differences between the Goya and Spotify boycotts and important future directions of research in the political consumerism domain in this rejoinder: papers.ssrn.com/sol3/papers.cf…
Facebook Ads Best Practices 30 Days of 30 🧵 *MEGA THREAD* PART 2
Day 29: How to optimize your ad account on Facebook and the days of iOS 14
A Series of 🧵 for #MarketingTwitter
For more resources go to links.facebookdisrupter.com
Day 29: How to optimize your ad account on Facebook and the days of iOS 14
A Series of 🧵 for #MarketingTwitter
For more resources go to links.facebookdisrupter.com
2nd point is simplicity.
Just like we're talking about removing bad choices. Something else that people fundamentally don't understand is Facebook is really, really good at delivering consistent results.
Just like we're talking about removing bad choices. Something else that people fundamentally don't understand is Facebook is really, really good at delivering consistent results.
Now here's the thing.
Success is defined differently for different folks.
How is Facebook's supposed to know that?
Do you think Facebook knows that your retargeting goal is different than your prospecting goal?
Do you think Facebook knows what this product is?
Success is defined differently for different folks.
How is Facebook's supposed to know that?
Do you think Facebook knows that your retargeting goal is different than your prospecting goal?
Do you think Facebook knows what this product is?
🧵 Impatient, Painstaking, Reluctant, and Recreational. These are the types of consumers.
Do you address them differently? Chances are you do not. You should.
#marketingtwitter
Do you address them differently? Chances are you do not. You should.
#marketingtwitter
Impatient's think:
"This is a pain."
"I just want to get this over with."
"This has to go perfect."
"I have no time."
Have many touchpoints and fast decision-making.
"This is a pain."
"I just want to get this over with."
"This has to go perfect."
"I have no time."
Have many touchpoints and fast decision-making.
Painstaking's think:
"I don't fully understand this yet."
"I have to learn more about this."
"I'm going to live with this for a long time."
"This needs to be worth the trouble."
Have many touchpoints and slow decision-making.
"I don't fully understand this yet."
"I have to learn more about this."
"I'm going to live with this for a long time."
"This needs to be worth the trouble."
Have many touchpoints and slow decision-making.
Here it is #marketingtwitter
The thread of all threads.
I asked 32 of the top marketers on Twitter for their best single tactic.
Something fresh.
Something actionable.
Something that could beat all others and win $10,000 in cash and prizes 👀
#MMTB22
Let's get into it 👇🧵
The thread of all threads.
I asked 32 of the top marketers on Twitter for their best single tactic.
Something fresh.
Something actionable.
Something that could beat all others and win $10,000 in cash and prizes 👀
#MMTB22
Let's get into it 👇🧵
First, some context:
The @triplewhale #MMTB22 is an invitational tourney where top marketers compete for:
🤌 $2k in cash from @klaviyo, @Marpipe_HQ, @Optmyzr, and @hashtagpaid
🧠$5k in knowledge from @andrewfoxwell
🐋$3k in services from @triplewhale
🏆 Eternal glory
also👇
The @triplewhale #MMTB22 is an invitational tourney where top marketers compete for:
🤌 $2k in cash from @klaviyo, @Marpipe_HQ, @Optmyzr, and @hashtagpaid
🧠$5k in knowledge from @andrewfoxwell
🐋$3k in services from @triplewhale
🏆 Eternal glory
also👇
Might as well raise $10,000 for the 🇺🇦Ukraine Crisis Relief Fund too 💪
@triplewhale is MATCHING all donations (up to $5k) through this link. 🙏
globalgiving.org/fundraisers/ma…
If you got value from any of these tactics, Imma need you to drop $5 or so. Whatcha got #marketingtwitter?
@triplewhale is MATCHING all donations (up to $5k) through this link. 🙏
globalgiving.org/fundraisers/ma…
If you got value from any of these tactics, Imma need you to drop $5 or so. Whatcha got #marketingtwitter?
Started my business when I was 38 years old(ancient eh😉🤦♂️
Since then
• Created a boutique travel company
• Founded a digital creative studio
• Early stage co-founder of Unicorn 🦄
• Prolific Content Creator
If I had to do it all over again, 5 things I'd do differently.
Since then
• Created a boutique travel company
• Founded a digital creative studio
• Early stage co-founder of Unicorn 🦄
• Prolific Content Creator
If I had to do it all over again, 5 things I'd do differently.
#1: Don't Wait to Start so long.
At the time, I thought more 'experience' was a good idea.
It wasn't.
It led to lost opportunities, competition hotting up🔥
Instead, I would do Start Really Early🚀
#entrepreneur
At the time, I thought more 'experience' was a good idea.
It wasn't.
It led to lost opportunities, competition hotting up🔥
Instead, I would do Start Really Early🚀
#entrepreneur
#2: Choose Ethical Partners🤝
I really thought a Young partner was going to Accelerate things
He slyly dumped me
Instead, I would select an ethical partner, regardless of age
• Smart
• Tech Savvy
• While I add the big picture and experience
#partnership
I really thought a Young partner was going to Accelerate things
He slyly dumped me
Instead, I would select an ethical partner, regardless of age
• Smart
• Tech Savvy
• While I add the big picture and experience
#partnership
Fun news!
I'm now offering a service for my fellow freelance writers: Research and outlines.
Here's how it works:
1. I research credible statistics, quotes, and examples for your future article.
2. I compile these findings into an optimized outline so you can start writing
I'm now offering a service for my fellow freelance writers: Research and outlines.
Here's how it works:
1. I research credible statistics, quotes, and examples for your future article.
2. I compile these findings into an optimized outline so you can start writing
Below is what a typical optimized outline looks like with the research included:
I've divided this service up into three different plans, which you can view here: jesspereirawrites.com/research-for-f…
Annnnd I'm officially open for work! Send me a note if you're interested in learning more 🥳
#freelancetwitter #marketingtwitter
Annnnd I'm officially open for work! Send me a note if you're interested in learning more 🥳
#freelancetwitter #marketingtwitter
The best #SEO threads from 2021.
That's right, here's a thread of threads! 😂
#SharingIsCaring 🙏
🧵🧵🧵👇
That's right, here's a thread of threads! 😂
#SharingIsCaring 🙏
🧵🧵🧵👇
10th Feb
@natmiletic lists a top 10 of free #SEO tool recommendations to help crush your competition.
Retweets: 137
Quote Retweets: 10
Likes: 565
@natmiletic lists a top 10 of free #SEO tool recommendations to help crush your competition.
Retweets: 137
Quote Retweets: 10
Likes: 565
15th Feb
@natmiletic discusses learning #SEO as a web developer and what's important for a decent SEO foundation when building a website.
Retweets: 517
Quote Retweets: 17
Likes: 2,892
@natmiletic discusses learning #SEO as a web developer and what's important for a decent SEO foundation when building a website.
Retweets: 517
Quote Retweets: 17
Likes: 2,892
As a little Christmas present 🎁 I put together a list of my top quant marketing articles (broadly defined) of 2021.
Advertising, Pricing, COVID-19 😬 and other interesting stuff!
#MarketingTwitter #EconTwitter
Papers are listed below in no particular order ...
Advertising, Pricing, COVID-19 😬 and other interesting stuff!
#MarketingTwitter #EconTwitter
Papers are listed below in no particular order ...
1) Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls (Mgmt Sc) by Graham Beattie, @RDurante_2020, @briangknight, @Ananya_Sen_.
Super interesting study on how media bias & ad incentives interact.
Super interesting study on how media bias & ad incentives interact.
Newspapers are less likely to cover safety recalls from brands that regularly advertise. Lots of interesting analysis that delves into the two-sided nature of the market and thinks carefully about incentives created by reader preferences and by advertisers.
Planning a holiday party online?
Here are 3 online party games you can play with kids, friends, family & coworkers: 🎁
🧵
#HappyHolidays #MarketingTwitter
Here are 3 online party games you can play with kids, friends, family & coworkers: 🎁
🧵
#HappyHolidays #MarketingTwitter
🎁 Holiday-themed scavenger hunt: 🎁
It's exactly as it sounds. Find a specific object and hold it up to the screen for the judges/host.
docs.google.com/presentation/d…
It's exactly as it sounds. Find a specific object and hold it up to the screen for the judges/host.
docs.google.com/presentation/d…
🎁 Christmas Screenshot Challenge: 🎁
Identify the Classic Christmas Movie each screenshot is from and note it down quietly.
docs.google.com/presentation/d…
Identify the Classic Christmas Movie each screenshot is from and note it down quietly.
docs.google.com/presentation/d…
🧵
::: Attribution - is it really BS ? :::
I've seen a steady rise in tweets and discussions around #Attribution;
and many state/suggest that it's a load of crap.
🧵 Read More >>>
#MarketingTwitter #Marketing #DigitalMarketing
::: Attribution - is it really BS ? :::
I've seen a steady rise in tweets and discussions around #Attribution;
and many state/suggest that it's a load of crap.
🧵 Read More >>>
#MarketingTwitter #Marketing #DigitalMarketing
2/*
The majority (but not all!) come from "marketing",
rather than "digital marketing".
And, in many cases, it seems more aimed at things like DigitalAds or SMM, often looking at Last Click etc.
But, why are people saying it;
esp. if they are from "real" marketing?
>>>
The majority (but not all!) come from "marketing",
rather than "digital marketing".
And, in many cases, it seems more aimed at things like DigitalAds or SMM, often looking at Last Click etc.
But, why are people saying it;
esp. if they are from "real" marketing?
>>>
3/*
Now, for most of us - the statement is actually true (-ish).
Few of us get to work with hard-attribution (physical tickets etc.).
That means most of us deal with incomplete data,
often with inaccuracies.
But that in no way makes attribution BS or useless!
>>>
Now, for most of us - the statement is actually true (-ish).
Few of us get to work with hard-attribution (physical tickets etc.).
That means most of us deal with incomplete data,
often with inaccuracies.
But that in no way makes attribution BS or useless!
>>>
Facebook Ads Best Practices 30 Days of 30 🧵
Day 13: The Build and Lifecycle of Control Campaigns
A Series of 🧵 for #MarketingTwitter
Day 13: The Build and Lifecycle of Control Campaigns
A Series of 🧵 for #MarketingTwitter
Building a Control Campaign.
In 3 simple steps:
Step 1: Identify your Key Elements
Step 2: Consolidate into a New Campaign
Step 3: Budget and Optimization
In 3 simple steps:
Step 1: Identify your Key Elements
Step 2: Consolidate into a New Campaign
Step 3: Budget and Optimization
Begin to Win at Facebook!
Get E-Books, Join the Disrupter Community or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Disrupter Community or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Facebook Ads Best Practices 30 Days of 30 🧵
Day 12: What are Control Ads and Audiences?
A Series of 🧵 for #MarketingTwitter
Day 12: What are Control Ads and Audiences?
A Series of 🧵 for #MarketingTwitter
Control Ads * Control Audiences. These are the core of how we can establish testing and reduce workload while increasing stabilized ultimately scale. Without these, we will inevitably scale our results by workload and reach diminishing returns that are harder to maintain.
Begin to Win at Facebook!
Get E-Books, Join the Disrupter Community or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Disrupter Community or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Facebook Ads Best Practices 30 Days of 30 🧵
Day 13: The Build and Lifecycle of Control Campaigns
A Series of 🧵 for #MarketingTwitter
Day 13: The Build and Lifecycle of Control Campaigns
A Series of 🧵 for #MarketingTwitter
Building a Control Campaign.
In 3 simple steps:
Step 1: Identify your Key Elements
Step 2: Consolidate into a New Campaign
Step 3: Budget and Optimization
In 3 simple steps:
Step 1: Identify your Key Elements
Step 2: Consolidate into a New Campaign
Step 3: Budget and Optimization
Begin to Win at Facebook!
Get E-Books, Join the Disrupter Community or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Disrupter Community or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Facebook Ads Best Practices 30 Days of 30 Threads
Day 1: Centralization of Ad Spend
A Series of 🧵 for #MarketingTwitter
Day 1: Centralization of Ad Spend
A Series of 🧵 for #MarketingTwitter
Facebook at its core, is a Machine Learning platform.
If it can learn, we have to focus on teaching it!
Facebook is a system to collect eyeballs for profit
If it can learn, we have to focus on teaching it!
Facebook is a system to collect eyeballs for profit
The more places we spend money, the less data we are giving the machine to learn how to perform any one desired action. Centralizing ad spend is the mechanism we use to make Facebook smarter.
LAUNCH DAY! 🎉Happy to announce that the first iteration of a restaurant marketing platform, powered by Artificial Intelligence, is now live
@MeetRemi creates social media copy off the restaurant's menu and delivers it daily via e-mail
ai-remi.com
#nocode
Story🧵
@MeetRemi creates social media copy off the restaurant's menu and delivers it daily via e-mail
ai-remi.com
#nocode
Story🧵
I've worked in the foodservice industry for the past 4 years and seen first-hand the struggles that restaurant owners face to maintain a solid social media presence.
A year and half ago I set out to find a solution
and @MeetRemi was born, built on @bubble powered by @OpenAI
A year and half ago I set out to find a solution
and @MeetRemi was born, built on @bubble powered by @OpenAI
My goal for this first launch is to understand whether or not this is a viable solution for operators and adjust where needed.
The tool is free for the time being so feel free to give it a test drive or forward to someone that you know could use it.
The tool is free for the time being so feel free to give it a test drive or forward to someone that you know could use it.
Don't waste your money on a "Fancy" marketing degree, instead do this 👇
#MarketingTwitter #marketing
#MarketingTwitter #marketing
Practice what you want to master
SEO: Rank your own website
Copywriting: Write an Ad
SEM: Run your own campaign
Always remember, you are your best teacher
SEO: Rank your own website
Copywriting: Write an Ad
SEM: Run your own campaign
Always remember, you are your best teacher
YouTube 🎥
There's a bunch of cool marketing people who like to share marketing for us which we can learn for free.
Here's a related tweet :
There's a bunch of cool marketing people who like to share marketing for us which we can learn for free.
Here's a related tweet :
Facebook Ads Best Practices 30 Days of 30 🧵 *MEGA THREAD* PART 2
Day 30: How to Profitably Spend 1 Million Dollars a Year with 1 Facebook Campaign
A Series of 🧵 for #MarketingTwitter
Day 30: How to Profitably Spend 1 Million Dollars a Year with 1 Facebook Campaign
A Series of 🧵 for #MarketingTwitter
How do you get to 1 Million dollar spend a year around 1 Facebook campaign that can then take less than 1 hour a day so that you can actually spend the rest of your time and energy focusing on real results with business principles that are going to create real change
Begin to Win at Facebook!
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Facebook Ads Best Practices 30 Days of 30 🧵 *MEGA THREAD* PART 1
Day 30: How to Profitably Spend 1 Million Dollars a Year with 1 Facebook Campaign
A Series of 🧵 for #MarketingTwitter
Day 30: How to Profitably Spend 1 Million Dollars a Year with 1 Facebook Campaign
A Series of 🧵 for #MarketingTwitter
How do you get to 1 Million dollar spend a year around 1 Facebook campaign that can then take less than 1 hour a day so that you can actually spend the rest of your time and energy focusing on real results with business principles that are going to create real change
Begin to Win at Facebook!
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Facebook Ads Best Practices 30 Days of 30 🧵 *MEGA THREAD* PART 2
Day 29: How to optimize your ad account on Facebook and the days of iOS 14
A Series of 🧵 for #MarketingTwitter
Day 29: How to optimize your ad account on Facebook and the days of iOS 14
A Series of 🧵 for #MarketingTwitter
Begin to Win at Facebook!
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
2nd point is simplicity.
Just like we're talking about removing bad choices. Something else that people fundamentally don't understand is Facebook is really, really good at delivering consistent results.
Just like we're talking about removing bad choices. Something else that people fundamentally don't understand is Facebook is really, really good at delivering consistent results.
Facebook Ads Best Practices 30 Days of 30 🧵 *MEGA THREAD* PART 1
Day 29: How to optimize your ad account on Facebook and the days of iOS 14
A Series of 🧵 for #MarketingTwitter
Day 29: How to optimize your ad account on Facebook and the days of iOS 14
A Series of 🧵 for #MarketingTwitter
This is how to optimize Facebook ads in 2021. Let's go!
What Works?
The same stuff you should have been doing all the time
and we're going to cover how you should actually do it.
Step-By-Step, in Deep Detail
Best Practices are only MORE important & valuable now, more than ever!
What Works?
The same stuff you should have been doing all the time
and we're going to cover how you should actually do it.
Step-By-Step, in Deep Detail
Best Practices are only MORE important & valuable now, more than ever!
Begin to Win at Facebook!
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Facebook Ads Best Practices 30 Days of 30 🧵 *MEGA THREAD*
Day 28: Optimizing by Placement... is just a TERRIBLE idea
Isolating placements, and other Programmatic Strategies on Facebook, and why you shouldn't ever do it
A Series of 🧵 for #MarketingTwitter
Day 28: Optimizing by Placement... is just a TERRIBLE idea
Isolating placements, and other Programmatic Strategies on Facebook, and why you shouldn't ever do it
A Series of 🧵 for #MarketingTwitter
Placement.
So many people are talking about placement and I get it.
Like maybe your ads are doing better on Instagram, or maybe they're doing better on Facebook, or maybe you need to get into the newsfeed or want to try to be smarter than machine.
So many people are talking about placement and I get it.
Like maybe your ads are doing better on Instagram, or maybe they're doing better on Facebook, or maybe you need to get into the newsfeed or want to try to be smarter than machine.
Begin to Win at Facebook!
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Facebook Ads Best Practices 30 Days of 30 🧵
Day 27: Duplicating Ad Sets in Facebook
The Good & The Bad... and the Ugly:
The Straight Dope Behind this Commonly Taught Strategy
Or
Short Wins vs LongTerm Success
A Series of 🧵 for #MarketingTwitter
Day 27: Duplicating Ad Sets in Facebook
The Good & The Bad... and the Ugly:
The Straight Dope Behind this Commonly Taught Strategy
Or
Short Wins vs LongTerm Success
A Series of 🧵 for #MarketingTwitter
To do or not to do: what are you supposed to do with your ad sets?
Well, people say you can do this to scale.
Other people say it's a really bad idea.
Hint, hint, their actually both right.
Well, people say you can do this to scale.
Other people say it's a really bad idea.
Hint, hint, their actually both right.
Begin to Win at Facebook!
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Facebook Ads Best Practices 30 Days of 30 🧵
*MEGA THREAD*
Day 26: Drop Shipping to Brand Building: How to take good marketing and getting lucky, and turn it into a real longterm source of freedom and happiness
A Series of 🧵 for #MarketingTwitter
*MEGA THREAD*
Day 26: Drop Shipping to Brand Building: How to take good marketing and getting lucky, and turn it into a real longterm source of freedom and happiness
A Series of 🧵 for #MarketingTwitter
Drop shipping with Facebook ads.
Let me tell you all the things that you're probably doing wrong.
Let me tell you all the things that you're probably doing wrong.
Begin to Win at Facebook!
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
Get E-Books, Join the Mastermind Slack Program or to Sign up for the “How to Build a Winning Facebook Ads Account in 2021” course @ FacebookDisrupter.com
