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One of the things we discussed today in our #MRKT4201 IMC (marketing) class was ALLIES. How do we create them, where do they come from?
Perhaps my favourite tool for this is the SPECTRUM OF ALLIES model available through Beautiful Trouble 👉🏼 beautifultrouble.org/principle/shif…
I love their explanation of how this model can be used for activism 👇🏼 
