Discover and read the best of Twitter Threads about #LouisVuittonVIA

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The world's most valuable luxury brand just announced tokenization of physical products, starting with the Maison’s iconic trunk and is enabling "connect wallet" directly on their domain louisvuitton.com

Why is this a big deal? The global fashion industry, $1.53T in 2022,… twitter.com/i/web/status/1… #LouisVuittonVIA physical t...
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The Maison combines tradition and innovation with their first ever phygital or “connect product” - the VIA digital and physical trunk, a gateway into the Louis Vuitton insider community, ushering in a new paradigm in defining online identity and ownership.

To grasp the… twitter.com/i/web/status/1… #LouisVuittonVIA  ImageImage
Read 13 tweets
Congrats to @LouisVuitton on today's unveiling of VIA Treasure Trunk, the Maison's first digital trunk! I'm honored to be an ambassador and VIA Guide for this release. Read on for more info about the drop. 🧵

on.louisvuitton.com/6005OaALD

#LouisVuitton #LouisVuittonVIA
VIA is a new voyage from #LouisVuitton that will combine the digital and the physical, starting with Treasure Trunk, a soul-bound NFT with a physical twin.

LV plans to release 2-3 drops (digital, physical, or experiences) for holders per year over the next 3 years at least. Image
VIA Treasure Trunk costs $39,000 (fiat or crypto) and is available to Canada, United States, United Kingdom, France, Germany, Japan, and Australia on June 16th.

If you're interested in joining the #LouisVuittonVIA Waitlist, sign up at: on.louisvuitton.com/6005OaALD Image
Read 4 tweets
Today's a HUGE day for Web3 fashion. @LouisVuitton just announced VIA, a new digital journey starting with its first NFT+physical trunk. I'm helping out as a VIA Guide to share more about the release ahead of the drop. 🧵

#LouisVuitton #LouisVuittonVIA
The soulbound VIA Treasure Trunk NFT will cost $39,000 and have a supply of a few hundred. Treasure Trunks will get a physical trunk and access to ongoing Key drops that unlock exclusive products and experiences.
Signups for the VIA Treasure Trunk allowlist will start on June 8th. Supported countries include US, Canada, France, UK, Germany, Japan and Australia.
Read 5 tweets

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