Discover and read the best of Twitter Threads about #HeGetsUs

Most recents (2)

Hoy Durante este #SuperBowl habrá 2 comerciales cristianos buscando promocionar a la fe Cristiana, ojo acá: Solamente en USA. La campaña #HeGetsUs está buscando reclutar más cristianos en USA, esta campaña tiene un costo de $100 millones de dólares, ya que según ellos, el mundo+
Necesita más cristianos y no usar es dinero para mejorar la vida de personas (🙄) que más lo necesitan. En fin, el costo en promedio de un solo comercial durante el SuperBowl de solamente 30 segundos es de $7millones de dólares. Peroooo ¿y de que trata el comercial? Acá esta:
Este video tiene 25 millones de vistas en 11 meses, y los comentarios están bastante sospechosos. Hay unos bastante sarcásticos del tipo: “Me aleje de la iglesia hace años pero este comercial me ha hecho recapacitar”. En fin, aunque no se sabe bien bien qué onda con esta + ImageImageImage
Read 7 tweets
Organizers behind the “He Gets Us” campaign are set to spend $20 million in Super Bowl ads alone and $1 BILLION over the next three years. Let’s talk about the (mis)uses of a Christian/evangelical money.
apnews.com/article/religi…
Of course these multi-million dollar funds could go to support individuals and organizations already doing good work on a local or national scale. We started The Witness Fellows program to fund Black social entrepreneurs at $100K (‼️) each over two years. thewitnessfoundation.co/fellowship
But let’s say you wanted to use media and marketing to highlight Jesus for a generation who increasingly identify as having no particular religious affiliation. There are better ways to do it than what “He Gets Us” is doing.
Read 8 tweets

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