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A quick #HITMC thread about measuring marketing ROI in healthcare inspired by @cagefreesingh and @NimaRoohiS Plus, this is a popular and challenging topic for the @HITMarketingPR community.
One of the biggest challenge in healthcare marketing is attribution. In the consumer realm it can be much easier and you can run marketing programs with great attribution. The reason for this is that in many consumer categories, there's only one buyer. #HITMC
If you convince that person to buy, they have the power and authority to buy it. In fact, you can even create a situation where they do an impulse buy. Of course, this isn't easy, but because of this fact you can track attribution much better. #HITMC
