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“Beef marketing” is such a pure projection of VC ideology: It’s inconceivable that someone would actually stand for something other than a hockey-stick curve, that any display of principles must simply be another #GrowthHack.
This is why the VC reactions to HEY or It Doesn’t Have To Be Crazy At Work are so raw and wounded. They both represent an affront to a core character set, and therefore must be defeated at all costs. Erich Fromm has a wonderful diagnosis of this syndrome in To Have Or To Be.
That’s why these divergent principles - opposing monopolies, calm 40h work weeks, etc - need to be recast as something petty, like a beef. These are not the squabbles you should be looking for! Do not examine the root arguments, be not smitten by the principles!
