Discover and read the best of Twitter Threads about #EcommerceSEO

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🧵 As an #SEO, I love #StructuredData.

Why? Because it empowers us to highlight important information while also encapsulating that info in a clear and defined way.

(#SEOThread on Ecommerce Schema: THIS IS HAPPENING!) (/1)
"Sure, Google is fantastic at gleaning the meaning of our content, but with language, there's significant room for interpretation and error.

The world of Schema.org has a set of rules and meanings so that our data points do not risk being misunderstood. (/2)"
So, now that you understand what makes structured data so powerful, let's take a look at some of my most used schema types to implement for #EcommerceSEO. (/3)
Read 18 tweets
3 valuable lessons about internal linking from a furniture and home decor giant - Wayfair 👇👇👇

I analyzed Wayfair and found out the exact things they do to strengthen their internal linking for the category pages and be so successful with their SEO.

a 🧵
First things first

Generally, most search traffic in an online store is attracted by product categories. That’s why it’s so so so important to build specific product categories and optimize them.

Specific categories help you rank for long-tail transactional keywords.
That’s exactly what Wayfair is doing. According to ahrefs, the most popular pages that attract organic traffic are all categories.

So how does Wayfair use Internal linking for its category pages?
Read 11 tweets

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