Discover and read the best of Twitter Threads about #CreatorEconomy
Most recents (24)
It's over! The Content ID lawsuit against YouTube brought by composer Maria Schneider is dismissed, with prejudice, the weekend before the start of the trial.
Here's what's happened... 🧵
#ContentID #copyright #YouTube #creators #CreatorEconomy
Here's what's happened... 🧵
#ContentID #copyright #YouTube #creators #CreatorEconomy
If you recall, the lawsuit was filed in 2020 and focused on the lack of broader access to copyright management tools, such as Content ID, for independent musicians and creators.
Maria Schneider and others filed the class action against YouTube and Google in an attempt to claim the current system supports piracy, while boosting profits for YouTube, and can't handle repeat infringers.
Q1 2023 filings for publicly traded #creatoreconomy companies leave me with one takeaway: ad revenues continue to decrease across numerous companies as advertiser spend is clearly slowing down.
But, that’s not all I cover in this week’s issue!
linkedin.com/pulse/ad-decli…
But, that’s not all I cover in this week’s issue!
linkedin.com/pulse/ad-decli…
YouTube - 2.6% drop YoY in ad sales
Meta - 17% YoY drop in average price per ad, but they served more ads (26% more YoY)
Roku Inc. - 1% drop YoY in revenues
Meta - 17% YoY drop in average price per ad, but they served more ads (26% more YoY)
Roku Inc. - 1% drop YoY in revenues
Both Roku and Spotify refer to the "macro" environment, with Roku explicitly pointing to industry data that shows "the total U.S. advertising market down 7.4% YoY."
It will be interesting to see how this expands into all areas of the creator economy.
It will be interesting to see how this expands into all areas of the creator economy.
What's going on with this class action lawsuit against both Google & YouTube as well as several creators and toy brands?
More importantly, why should you care?
I got you covered... 🧵
#google #youtube #creatoreconomy #creators #privacy #COPPA #FTC
More importantly, why should you care?
I got you covered... 🧵
#google #youtube #creatoreconomy #creators #privacy #COPPA #FTC
A class action was filed in 2019 by a class of children against both Google and YouTube, as well as numerous kids and family media channels, including
Ryan's World,
CookieSwirlC,
Cartoon Network,
Hasbro,
Mattel, Inc.,
DreamWorks Animation, and more.
Ryan's World,
CookieSwirlC,
Cartoon Network,
Hasbro,
Mattel, Inc.,
DreamWorks Animation, and more.
❓Why❓
The use of "targeted advertising, powered by persistent identifiers, that allowed Google and YouTube to collect data and track the online behavior of children without proper parental consent."
The use of "targeted advertising, powered by persistent identifiers, that allowed Google and YouTube to collect data and track the online behavior of children without proper parental consent."
Huge news from @discord about the launch of server subscriptions that will impact #creators for a variety of reasons.
Let’s explore! 🧵
#CreatorEconomy #CreatorEconomyLaw #discord #DiscordServer
Let’s explore! 🧵
#CreatorEconomy #CreatorEconomyLaw #discord #DiscordServer
👉 When an audience becomes a customer, it can dramatically change the relationship. Creators, and their mod teams, need to ensure they understand how to manage customer relations.
This subscription offering may be different to manage than that of other platform subscriptions or purchases, such as on YT or Twitch, and more akin to Patreon.
The @FTC is suing @Google and @iHeartMedia after on-air personalities promoted the #Pixel4 phone as if they were owners or users of the phones themselves.
Here’s what’s going on… 🧵
#CreatorEconomy #CreatorEconomyLaw
Here’s what’s going on… 🧵
#CreatorEconomy #CreatorEconomyLaw
The FTC is pursuing the claims based on activity from October 2019 and 2020 alleging false endorsement claims that constitute unfair or deceptive acts or practices in or affecting commerce in violation of Section 5(a) of the Federal Trade Commission Act.
They are joined by state attorneys general from Arizona, California, Georgia, Illinois, Massachusetts, New York, and Texas.
The #EdSheeran @Pokemon hit “Celestial” is featured in the new game, Pokémon Scarlet & Violet…
but it’s also causing headaches for streamers when their channels get hit with #DMCA notices for #copyright infringement 🧵
#CreatorEconomy #CreatorEconomyLaw
but it’s also causing headaches for streamers when their channels get hit with #DMCA notices for #copyright infringement 🧵
#CreatorEconomy #CreatorEconomyLaw
@GameRant reports many streamers are getting hit with DMCA notices for copyright infringement when the hit song pops up in the game.
gamerant.com/pokemon-scarle…
gamerant.com/pokemon-scarle…
Some game devs now include an option to disable licensed music as a “steam safe” option, but not Pokémon as of yet.
🛠 No code solutions for #Web3 creators!
If you're looking to get into the #Metaverse but feel daunted by the tech, don't worry. Many projects offer no-code solutions that make it easy for anyone to create
Today we're having a workshop with one of them!
#NoCode #creatoreconomy
If you're looking to get into the #Metaverse but feel daunted by the tech, don't worry. Many projects offer no-code solutions that make it easy for anyone to create
Today we're having a workshop with one of them!
#NoCode #creatoreconomy
@Kinetix_studio is a no-code 3D creation tool powered by Artificial Intelligence that makes animation accessible to creators, allowing them to upload videos that are then auto-converted into 3D animations.
And all of these creations are compatible across a wide range of metaverse and 3D-rendered platforms!
.@Meta has selected @0xpolygon for minting digital collectables 🧑🎨
For the 1st time ever, @Meta is empowering creators to mint & sell @0xpolygon powered digital collectibles on & off @instagram 🙌🏿
For the 1st time ever, @Meta is empowering creators to mint & sell @0xpolygon powered digital collectibles on & off @instagram 🙌🏿
Creators will soon be able to use digital collectibles to directly engage with their fans & monetize their creation on Instagram, the most popular social media platform with a community of ~1.4 billion users 👀
Freedom of expression ➡️ Power to own your creation
~50 million people worldwide recognise themselves as creators and now they need more than showcasing their creation.
They want the power to OWN THEIR WORK 💪🏽
~50 million people worldwide recognise themselves as creators and now they need more than showcasing their creation.
They want the power to OWN THEIR WORK 💪🏽
Wrote another 1000 words for the second book today!
Progress is being made!
I’m already about 5000 words into it!
Been using many of your questions for the book and the appendix!
I think people will really understand what it means and what it takes to be a full-time creator!
Progress is being made!
I’m already about 5000 words into it!
Been using many of your questions for the book and the appendix!
I think people will really understand what it means and what it takes to be a full-time creator!
The entire thesis of the 2nd book is inspired by “Millionaire Next Door”. Most people don’t understand how anyone can be a FullTime content creator.
Yet in the next few years everyone in America will know someone or be related to someone who is.
Yet in the next few years everyone in America will know someone or be related to someone who is.
There are a lot of people who misunderstand content creators and how and why they make their money.
Many go into this also not respecting it as a real career and taking it seriously but complain when it doesn’t work out, despite not being realistic or committed.
Many go into this also not respecting it as a real career and taking it seriously but complain when it doesn’t work out, despite not being realistic or committed.
Creator Economy 🔥 🚀
What’s next for the creator economy & its intersection with web3? 🧵
What’s next for the creator economy & its intersection with web3? 🧵
At a high level, we’re moving from a world in which creators made income on their own, to one in which they build wealth together with their communities.
The Creator Economy is a subset of the passion economy— the emerging category of businesses founded by self-employed content creators, supported by the digital platforms and financial tools that make the monetization of content viable.
Learned so much this week at #CEX
Here are my #CreatorEconomy notes from sessions I attended featuring @MarketingProfs @jayclouse @creatorwizard @robertoblake @Leesh_Capeesh @DanielPink @pamslim @JoePulizzi @chrisguillebeau @wallykoval @JordanHarbinger
Mega 🧵👇🏽
Here are my #CreatorEconomy notes from sessions I attended featuring @MarketingProfs @jayclouse @creatorwizard @robertoblake @Leesh_Capeesh @DanielPink @pamslim @JoePulizzi @chrisguillebeau @wallykoval @JordanHarbinger
Mega 🧵👇🏽
👑 @MarketingProfs shared a story about Robert L May, a copywriter for Montgomery Ward (old-timey department store) who was hired to write a story with one mission:Sell toys.
You might have heard the story:
Rudolph the Red-Nosed Reindeer 🦌
You might have heard the story:
Rudolph the Red-Nosed Reindeer 🦌
I put the fun (and actionable) template she shared into a Google Doc for those who dig a good template:
docs.google.com/document/d/1FF… https://t.co/EKk6xj5ZHj
docs.google.com/document/d/1FF… https://t.co/EKk6xj5ZHj
現在、いわゆる「フリーな」インターネットが10の企業によって要約されており、その企業に合わせた方法にユーザーは左右される傾向があります。独立性を主張したとしても、クリエイターは定石通りに動く属国に似ています。
プラットフォームを所有する企業の中では、クリエイターに力は一切なく、彼らは企業が愛するサービス条件へのURLによる直接リンク以外で説明を受けること無しに、ちょっとした警告でチャンネルが封鎖されることがあるからです。
5 Reasons To Join Cosmofeed:
A Thread 🧵 :
A Thread 🧵 :
1. Create fully-automated exclusive Channel -
Cosmofeed Channel can be free or paid. You can add multiple subscription plans for your paid community. No need to maintain excel sheets or sending payment reminders to your subscribers. Cosmofeed takes care of it all.
Cosmofeed Channel can be free or paid. You can add multiple subscription plans for your paid community. No need to maintain excel sheets or sending payment reminders to your subscribers. Cosmofeed takes care of it all.
2. Create premium message which can be shared on multiple platforms -
Locked messages created by you and unlocked by viewers by paying a certain amount. All the money you earn, is yours.
Pay per View Feature Of Premium Message You can Use it for Photo,Video,Files.
Locked messages created by you and unlocked by viewers by paying a certain amount. All the money you earn, is yours.
Pay per View Feature Of Premium Message You can Use it for Photo,Video,Files.
GM! Selamat hari minggu!
Lagi apa nih? Udah sarapan?
Btw, ada yg suka nonton TED Talks gak?
Nah, dari 3000+ topik keren yg dibahas disitu, kalian penasaran gak sih mana yg bagus? Butuh rekomendasi?
Well, saya sudah ngumpulin 25+ TED Talks yg mungkin bisa jadi pilihan.
-Thread
Lagi apa nih? Udah sarapan?
Btw, ada yg suka nonton TED Talks gak?
Nah, dari 3000+ topik keren yg dibahas disitu, kalian penasaran gak sih mana yg bagus? Butuh rekomendasi?
Well, saya sudah ngumpulin 25+ TED Talks yg mungkin bisa jadi pilihan.
-Thread
1. How great leaders inspire action
By (@simonsinek)
Pernah denger Golden Circle? Simon melihat bahwa para pemimpin hebat berpikir, bertindak & berkomunikasi dalam pola tertentu. GC membantu kita mengingat alasan kita memulai segalanya, start with why.
By (@simonsinek)
Pernah denger Golden Circle? Simon melihat bahwa para pemimpin hebat berpikir, bertindak & berkomunikasi dalam pola tertentu. GC membantu kita mengingat alasan kita memulai segalanya, start with why.
2. The 1-minute secret to forming a new habit
By (@christinecphd)
Christine berbagi langkah sederhana untuk mengubah pola pikir kita dan membuat kita tetap berada di jalur yg benar demi mencapai ambisi terbesar kita.
By (@christinecphd)
Christine berbagi langkah sederhana untuk mengubah pola pikir kita dan membuat kita tetap berada di jalur yg benar demi mencapai ambisi terbesar kita.
1. The Delphi Podcast | @Delphi_Digital
@Fwiz: Head of YouTube Gaming on the Future of Blockchain Games and the Creator Economy
@pierskicks #CreatorEconomy
@Fwiz: Head of YouTube Gaming on the Future of Blockchain Games and the Creator Economy
@pierskicks #CreatorEconomy
2. The Pomp Podcast | @APompliano
#803 How To Evaluate NFT Projects with @AndrewSteinwold
open.spotify.com/episode/5h1nrk…
#803 How To Evaluate NFT Projects with @AndrewSteinwold
open.spotify.com/episode/5h1nrk…
De #creatoreconomy o como le llamo, emprender en base a contenidos, que viene a ser lo mismo 😅…
A montar un modelo de negocio de membresía y una formación profesional en @SharingAway
Hoy me apetecía contarte como hemos llegado hasta aquí 😬
Retweet 😍
Hilo 🧵
A montar un modelo de negocio de membresía y una formación profesional en @SharingAway
Hoy me apetecía contarte como hemos llegado hasta aquí 😬
Retweet 😍
Hilo 🧵
SharingAway no nació como una escuela o comunidad de NoCode, si no como una comunidad que apoyara el emprendimiento digital.
El giro vino con el interés que tuvieron las primeras publicaciones de casos reales con #NoCode
Las pistas que te da la gente 😅
El giro vino con el interés que tuvieron las primeras publicaciones de casos reales con #NoCode
Las pistas que te da la gente 😅
Si ves publicaciones con 55K visualizaciones cuando no eres nadie…
Piensas… “canelita en rama”
Así que pasamos a ser un blog de NoCode, aunque no era lo que queríamos…
Había que empezar.
¿Pero cómo monetizar el contenido? Aquí, la gente suele querer ir muy deprisa…
Piensas… “canelita en rama”
Así que pasamos a ser un blog de NoCode, aunque no era lo que queríamos…
Había que empezar.
¿Pero cómo monetizar el contenido? Aquí, la gente suele querer ir muy deprisa…
Me vengo con la economía del creador o #creatoreconomy, que queda más British.
Dicen que la #Web3 le viene de maravilla a los Creators.
Un poco de historia para entender la vaina. 🧵
Dicen que la #Web3 le viene de maravilla a los Creators.
Un poco de historia para entender la vaina. 🧵
Las épocas del creador:
· Finales de los noventa principios de los 2000. A la gente le da por empezar a aportar en el internet. Sobre todo en blogs.
· Youtube empieza a iluminarnos en 2007. Los vídeos se monetizan con anuncios y se reparten beneficios con los creadores.
· Finales de los noventa principios de los 2000. A la gente le da por empezar a aportar en el internet. Sobre todo en blogs.
· Youtube empieza a iluminarnos en 2007. Los vídeos se monetizan con anuncios y se reparten beneficios con los creadores.
· A partir de 2015 la cosa se calienta y surgen plataformas que ayudan a los creadores a ser dueños de su marca y a monetizar en serio (twitch, substack...).
La cosa ya no va de anuncios, va de suscripciones (aquí todo el mundo a pagar!)
Pero...
La cosa ya no va de anuncios, va de suscripciones (aquí todo el mundo a pagar!)
Pero...
Ghozali?
NFT?
OpenSea?
Blockchain?
Well, sebenernya ada perjalanan yg harus teman2 lewati sebelum sampai kesitu, karena masih banyak yg belum ngerti, saya buat lanjutan dr thread sebelumnya.
Mari kita mulai perjalanan kali ini dari mengenal apa itu web3?
Blockchain 101
-thread
NFT?
OpenSea?
Blockchain?
Well, sebenernya ada perjalanan yg harus teman2 lewati sebelum sampai kesitu, karena masih banyak yg belum ngerti, saya buat lanjutan dr thread sebelumnya.
Mari kita mulai perjalanan kali ini dari mengenal apa itu web3?
Blockchain 101
-thread
0. web3
Crypto has one feature that has never existed before - trust. - Ben Horowitz
web3 matter:
Jika kepercayaan bisa diatur pake kode, orang gak perlu bergantung pada perantara buat menyelesaikan sesuatu. Tanpa bank, pengacara. dsb
Itu teknologi yang pengen web3 ciptakan.
Crypto has one feature that has never existed before - trust. - Ben Horowitz
web3 matter:
Jika kepercayaan bisa diatur pake kode, orang gak perlu bergantung pada perantara buat menyelesaikan sesuatu. Tanpa bank, pengacara. dsb
Itu teknologi yang pengen web3 ciptakan.
1. Compare web1,web2,web3
Sekarang kita bandingin web3 sama web1 dan web 2.
Web1 (1990 - awal 2000an) kita cuma bisa baca.
Orang2 cuma bisa browsing sesuatu lewat halaman web statis, jaman itu cuma ada Yahoo. Nah Web1 ini dibangun di atas protokol sumber terbuka seperti HTTP.
Sekarang kita bandingin web3 sama web1 dan web 2.
Web1 (1990 - awal 2000an) kita cuma bisa baca.
Orang2 cuma bisa browsing sesuatu lewat halaman web statis, jaman itu cuma ada Yahoo. Nah Web1 ini dibangun di atas protokol sumber terbuka seperti HTTP.
Siapa Ghozali?
Kenapa dia Viral?
Kenapa harga foto selfienya bikin geleng kepala?
Itu kan pasti pertanyaan kalian semua, Ghozali adalah pemuda dengan mimpi sederhana, konsisten dengan caranya & tiba2 semesta menjawab doanya.
Kok bisa? Jawabannya adalah NFT
Apa sih NFT?
-thread
Kenapa dia Viral?
Kenapa harga foto selfienya bikin geleng kepala?
Itu kan pasti pertanyaan kalian semua, Ghozali adalah pemuda dengan mimpi sederhana, konsisten dengan caranya & tiba2 semesta menjawab doanya.
Kok bisa? Jawabannya adalah NFT
Apa sih NFT?
-thread
0. Apa itu NFT?
Penjelasan simpel,
NFT itu Non-fungible tokens : token unik yg terkait dengan manfaat digital (kadang fisik) yg menunjukkan bukti kepemilikan.
Sek mas, lha Non-fungible? Tokens? Tuh apa?
oke kita bedah satu-persatu ya.
Penjelasan simpel,
NFT itu Non-fungible tokens : token unik yg terkait dengan manfaat digital (kadang fisik) yg menunjukkan bukti kepemilikan.
Sek mas, lha Non-fungible? Tokens? Tuh apa?
oke kita bedah satu-persatu ya.
1. Definisi
Fungible: berarti jika Kamu nukerin sesuatu dengan sesuatu, Kamu bakal dapet hasil yang sama persis.
Misal : Kamu punya selembar duit 50rb lecek nih, trus liat bapak kamu punya duit 50rb baru, kalian pengen tuh tukerin duit kalian, nilainya kan tetep sama 50rb.
Fungible: berarti jika Kamu nukerin sesuatu dengan sesuatu, Kamu bakal dapet hasil yang sama persis.
Misal : Kamu punya selembar duit 50rb lecek nih, trus liat bapak kamu punya duit 50rb baru, kalian pengen tuh tukerin duit kalian, nilainya kan tetep sama 50rb.
I'm gonna launch a crowdfund to quickstart a DAO (actually, a DAMN - Media Network) on Tuesday 21
That's in 4 days from now
Here's my process 🧵 (I'll tell you how it goes day by day)
That's in 4 days from now
Here's my process 🧵 (I'll tell you how it goes day by day)
Context 1st
I've been working full time in web3 for 4 months now
I'm convinced web3 is the best tool to create systemic change that allows for scalable impact
Understanding how was my top priority
I've been working full time in web3 for 4 months now
I'm convinced web3 is the best tool to create systemic change that allows for scalable impact
Understanding how was my top priority
Before coming to web3, I've worked with #startups and social entrepreneurs
I've seen how overwhelming it can be to be a founder
I've also dived deep in the #CreatorEconomy and found the same tough learning curve
With web3? That's orders of magnitude worse
Way too complicated
I've seen how overwhelming it can be to be a founder
I've also dived deep in the #CreatorEconomy and found the same tough learning curve
With web3? That's orders of magnitude worse
Way too complicated
Daily Bookmarks to GAVNet 12/13/2021 greeneracresvaluenetwork.wordpress.com/2021/12/13/dai…
Researchers one step closer to optoacoustic endoscopic probe for microsurgery
phys.org/news/2021-12-c…
#microsurgery, #EndoscopicProbe, #OptoAcousticImaging, #MedicalDiagnostics
phys.org/news/2021-12-c…
#microsurgery, #EndoscopicProbe, #OptoAcousticImaging, #MedicalDiagnostics
The Overlooked Levels of the Creator Economy
future.a16z.com/creator-econom…
#CreatorEconomy, #CreatorTools, #MonetizationPlatforms, #CreatorLevels
future.a16z.com/creator-econom…
#CreatorEconomy, #CreatorTools, #MonetizationPlatforms, #CreatorLevels
Most creator businesses end up with a long tail of customers, but the most successful have garnered the interest of the top. How do we make the #CreatorEconomy work for everyone? 🧵👇
The state of the creator economy requires a reset of our operating model. @andrewchen points this out succinctly
The Creator middle class was explored at length by @ljin18 and all of the problems she originally highlighted still exist! google.com/amp/s/hbr.org/…
For there to be a creator middle class, we need to invest in the next generation of creator platforms, not the demise of all platforms.
For the #creatoreconomy, this is the way.
Let me explain.. 🧵👇
For the #creatoreconomy, this is the way.
Let me explain.. 🧵👇
There are 3 kinds of platforms at play today in the Creator Economy:
- Social Networks
- Creator Platforms
- Web3 Platforms
All of these have their strengths and weaknesses.
- Social Networks
- Creator Platforms
- Web3 Platforms
All of these have their strengths and weaknesses.
When evaluating any platform in this context we need to think about 4 factors:
- Convenience
- Control
- Currency
- Discovery
Let's look at each of these first...
- Convenience
- Control
- Currency
- Discovery
Let's look at each of these first...
Daily Bookmarks to GAVNet 08/13/2021 greeneracresvaluenetwork.wordpress.com/2021/08/13/dai…
A terrifying new theory: Fake news and conspiracy theories as an evolutionary strategy
salon.com/2021/08/08/a-t…
#FakeNews #ConspiracyTheories #EvolutionaryStrategy #GroupConflict #deception
salon.com/2021/08/08/a-t…
#FakeNews #ConspiracyTheories #EvolutionaryStrategy #GroupConflict #deception
Spatial and temporal scales of variability for indoor air constituents
nature.com/articles/s4200…
#ResearchStudy #variability #IndoorAirConstituents #SpatialScales #TemporalScales
nature.com/articles/s4200…
#ResearchStudy #variability #IndoorAirConstituents #SpatialScales #TemporalScales
