Discover and read the best of Twitter Threads about #Compelling
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1. Creating a memorable brand story starts with understanding your audience. Who are they, what are their needs and desires, and how can your brand fulfill those needs? Your brand story should be tailored to resonate with your target audience.
2. Once you understand your audience, it's important to develop a clear and concise brand message. Your brand message should be easy to understand, memorable & align with your brand's values and purpose.
China issues a new Taiwan policy white paper today.
Mix of patience and confidence.
1. High bar for using force: "Use of force would be the last resort -- taken under #compelling circumstances".
2. Accommodation: "We are ready to create vast space for peaceful reunification".
Mix of patience and confidence.
1. High bar for using force: "Use of force would be the last resort -- taken under #compelling circumstances".
2. Accommodation: "We are ready to create vast space for peaceful reunification".
3. Confidence: "Never before have we been so close to, confident in, and capable of -- achieving the goal of national rejuvenation. The same is true when it comes to our goal of complete national reunification."
Official press release: english.news.cn/20220810/d60e0…
Official press release: english.news.cn/20220810/d60e0…
4. Less direct mention of econ incentives for Taiwan. WP talks bit more about integrating TW into Chinese order economically & institutionally.
Contrast with Xi Jinping's 2019 Jan speech, when Xi stressed giving Taiwanese 'huodegan' 獲得感, literally: 'feeling of getting stuff'.
Contrast with Xi Jinping's 2019 Jan speech, when Xi stressed giving Taiwanese 'huodegan' 獲得感, literally: 'feeling of getting stuff'.
