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Subvertising teams across Europe have taken aim at #Toyota and #BMW for misleading adverts and anti-climate lobbying. 400 car billboards have been hacked and replaced in 14 cities. ✊
brandalism.ch/projects/toyot…
#BeyondZero #BanFossilAds #BrusselsMotorShow / 1
brandalism.ch/projects/toyot…
#BeyondZero #BanFossilAds #BrusselsMotorShow / 1
2/ #Toyota attempt to #greenwash their brand through their advertising agency @and_partnership about being "#BeyondZero". In practice, they aggressively lobby against climate legislation in the US, Europe, Japan and Australia
#BanFossilAds
#BanFossilAds
@and_partnership 3/ Here's a #BeyondZero Toyota ad in a british newspaper in April 2022. At the same time as this ad was running, the company were threatening to pull their manufacturing plant from Burnaston (near Derby) if the UK government didn't water down their Net Zero transport targets.
