Discover and read the best of Twitter Threads about #BounceBackToSERP

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1/🧵
🚨:: Does Google use Bounce Back Rate? ::🚨

*sigh*
It's not even 2 years since I last covered this!

🧵>>>

#SEO #BounceRate #BounceBackRate #BounceBackToSERP Image
2/?

Here's the thread I did at the end of 2021...



But if you don't want to read through that,
I'll do a quick summary here...

>>>
3/?

Bounce Rate (BR) is an "Analytics" metric.
Dwell Time is a made up metric.
Click Through Rate (CTR) is a SERP metric.

G have stated none are used for Rankings.

But they "do" use user-behaviour in the SERP,
for various things (such as gauging algo performance etc.).

>>>
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