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NEW: our case study, described today by @FT @madhumita29, shows that Facebook pushes anxiety-fuelling ads at a young mother worried about her toddler’s health, even after she disabled all health-related interests in ad settings.
#AlgorithmsOfTrauma
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#AlgorithmsOfTrauma
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Together with @sapiezynski we analysed over 2,000 ads she saw over 2 months. 1 in 5 was related to health, often in parenting context (terminally ill kids, fertility problems). Facebook attributed 21 health-related interests to her, e.g. oncology, genetic disorder, neoplasm. 2/6
It turns out that Facebook’s ad control tools are useless: even though the user had disabled all sensitive interests, the platform *continued* to push disturbing ads at her, and to infer *new* health-related traits (e.g. MRI, intensive care unit).
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